Competitive Strategy in Multi-Featured Cameras - Essay Example

?Glo-Bus Annual Report s of the Industry: of the Company: D Crystal Clear of co-managers: submitted: instructor Date submitted: Abstract. D Crystal Company produces digital cameras and sells them local and international markets. The report gives a detailed analysis on the decisions made by the manger and the co-managers at D Crystal Company. This is a detailed report on the company performance on this financial year. From the performance a forecast report has been documented showing the predicted projections of the company and the reasons for the projections given. The performance target forecasting gives the performances of EPS, ROE, credit rating, image rating AND year end stock price that the management of D Crystal Company has set for the next two years. The report also provides the support for the forecast that the management has set. There is detailed analysis for the company’s competitive strategy in entry-level cameras. The report gives account of how the strategy has evolved for the last two years that the current management team has been in place. The report documents on how the different geographical regions influenced the company’s strategy. There is an explanation of how the geographical regions made the company consider different strategies for these regions. The report documents on the results of using these strategies in the regions that were analyzed. The report gives a detailed analysis on the company’s competitive strategy in the multi-featured cameras. There is a vivid explanation of how the strategy has evolved all over the years. The report gives a detailed on the reasons why different strategies used in the different regions compared to the other regions. The report concludes with the vision of the management were they want the company to be in the coming days. The report gives a detailed analysis on the challenges faced by the management. There is a detailed analysis on the management plans to overcome these challenges and projected future challenges. 4. The Performance Target Forecasting of D Crystal Company. 1. The performance target for EPS in the next two years. The management team at D Crystal Company has put forth the projected performance for earnings per share scores. These is equal to the dividing the profit with the number of shares of the common stocks outstanding at the end of the year (Inc). this is presented by an EPS graph below for the The individual company EPS value appears under column of each year. The numbers in the numbers in the parenthesis below the yearly column represents the management team targets for EPS that year and the investors expect the same. The companies represented by bold numbers meet the investors expected EPS targets. The final column at the EPS is normally representing the sum of all profits the whole year computed and divided by the sum of common stock for all the year computed. This column gives the summary of the companies EPS for the years presented for a given data. The EPS graph gives the companies count for the stock sales and purchase of common stocks that the company may have made over time. The graph helps in determining the game to date score of the investor expectations and best in industry standards. The analysis. For the last two years, the EPS of the company has been reducing to a level that is below the investors’ expectations. Due to the low market in the Asian, Europe, Latin America and North America region is low. The target that we would set for the next two years will also be low as we have to review our strategies for these regions since the sales are very low. The incentives to use to raise the are more vibrant advertisements. ROE analysis. The return on equity scores is determined by dividing the the net profit by the average of the beginning of the year shareholder equity and end of the year shareholders equity. During the past two years, the company did not meet the investor expectation for the ROE targets. The ROE targets for the last two years are negative. This implies that the companies I.E score is zero hence roe score is zero. The current year I.E. score for ROE is zero since the company did not meet the investors expectation of an ROE of 15%. The Game-to-Date I.E Score for ROE score is the measure of how a company’s ROE compares with other industry standards of ROE of 15%. The score is zero for the past two year. The current year best-in-industry (B-I-I) score for ROE of the company, the company cannot earn perfect score since its ROE is below 15%. The companies score is zero. In preparing the strategies for the coming two years, the management team has the task of raising the ROC zero to a positive value. Hence, in their strategies the team plans to increase its sales and profit. Credit Rating Analysis. This analysis is based on the investor standards and the best in industry standards. All companies maintain a B+ each and every year. The Current Year I.E. Score for Credit Rating is an A- scoring 22 points. Form the last two years the companies score in credit rating analysis has been to the investors’ expectations. The strategies that the management team makes for the next two years would entail maintaining the score and improving to 24 points score. Image Rating Analysis. This rating is based on the P/Q level rating for the cameras, market share for both level and mult-featured cameras and the ability to demonstrate good citizenship and conduct business in all the four geographical regions. For the last two years the companies, rating has been below the investor expectations. This will prompt the management team to include in their strategies the ways of improving this rating exceed the expectations of the investors. 5. Company’s competitive strategy in entry-level camera The graph of the prices of entry level cameras. From the graph the entry level cameras have been doing well and there have been improvement in the prices of entry-level cameras. This is due to increase in demand in the four regions where the cameras are sold. The management in setting their strategy for the next four years they would increase production of these cameras to cope with the market demands. From the graph the demand is increasing implying that four the next two years the the demand would even be higher. Hence, the company should capitalize on this to make more profits. The reason for the success is due to the different strategies that the company uses in different geographical regions. In Latin America and the Asian markets, the company used the strategy of more promotions for the cameras to sell them. This was if you buy two cameras you are given one free. This helped popularize the cameras and more people bought them. In Europe and the North America, the company used African safari expedition advertisements, which attracted many safari lovers to buy the camera. In the next two years, we are going to introduce promotion of a tour to other continents in Europe and North America. This will help sell the camera more. In the Asian continent and Latin America, we are going to introduce more advertisements alongside the promotions to popularize the cameras. 6. The Company’s competitive strategy in multi-featured cameras. The pricing levels in featured multi-cameras. From the graph, the pricing of the multi-cameras has been constant for two years. the strategies used in Europe and North America was to advertise for the camera was not so extensive compared to the rest of the continents. The management team in the next two years is going to improve the advertisements and even introduce billboard advertisements in Europe and North America. In the rest of the continents, we are going to sponsor a football team to market the camera. Read More