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Domtar corporation limited - Research Paper Example

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Domtar Corporation Limited Company Overview Domtar Corporation (Domtar) is a company that is located in North America and deals with production and marketing of uncoated freesheet paper, papergrade, specialty pulp, as well as fluff. It is the second largest dealer of uncoated freesheet in the world…
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Download file to see previous pages Additionally the company owns and is responsible of overseeing the distribution of its products by Domtar Distribution Group. Domtar is also responsible of designing, manufacturing, and marketing of different brands of paper inclusive of sandpiper, Opaque Ultra and Husky Opaque. Currently, Domtar offers employment to over 10,000 people. Its headquarters is located in Montreal and has over 80 paper storage and distribution facilities that are located within North America. However, the center for its operations is located in South Carolina. The company is worth over 700 billion dollars. This paper focuses on the management of Domtar by making use of the SWOT analysis. Additionally, the internal and external stakeholders of Domtar will be identified, their needs and wants, and how the company is fulfilling the needs of the stakeholders. SWOT Analysis of Domtar The Domtar SWOT analysis will provide an insight on the management and other business operation carried out by Domtar. SWOT stands for the strengths or aspects in which Domtar has been faring well. W stands for weaknesses or areas that Domtar require to improve to enable it become more successful. O is for the opportunities that Domtar can exploit to increase its productivity. T is for the threats that Domtar is facing. Analyzing the weaknesses, strengths, opportunities and threats of Domtar will help establish the parts that are most relevant to consider when deciding whether or not to invest in the company. Strengths One of the major strengths that has seen Domtar flourish is the effective communication between the management and the other stakeholders. Another advantage is its popularity, which has made it gain numerous customers globally. Additionally, Domtar has successfully managed to manage its costs effectively such that they are able to spend less but earn much. Domtar has up to date technology. It has some of the latest machineries, which makes its operations easy but successful. A good example is the power generating machineries such as steam turbines, which greatly helps in reducing the production costs (Pump Industry Analyst, 2009). An additional Domtar’s strength is the great capability to recycle it byproducts. Domtar recycles almost all the byproducts such as paper and gypsum. This has enable Domtar maximize on it resources. Additionally, it has enabled Domtar to be recognized as a sustainable dealer with forest products. An additional strength is the strong existing relationship between Domtar and its stakeholders. A good example is with the environmentalists, who are often opposed to operation of paper dealers. However, the strong relationship between Domtar and environmental groups has made it manage to operate without much criticism (Pump Industry Analyst, 2009). Weaknesses One of the challenge hence weakness facing Domtar is the low number of shares in the market. Additionally, Domtar lacks a strong reputation considering that it is the second largest dealer of paper and paper products Opportunities Domtar has an opportunity to expand its market globally due to the emerging markets. An additional opportunity that Domtar can take advantage of is the chance to diversify its products. From its initial stages, Domtar focuses on pulp and paper products. It thus has the opportunity to expand its operations and start dealing with other wood products. Due ...Download file to see next pagesRead More
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