Communication and organizational Performance - Essay Example

As a result, they have been forced to adopt strategies and behaviors that can help them improve their performance and profitability and therefore remain relevant. Over the years, communication has proved to be one of the most central factors to individual and organizational performance (Abugre, 2007, p. 42). Effective communication has the potential of significantly improving individual and organizational performance. On the other hand poor communicant can considerably compromise individual and organizational performance.

Communication is indeed any organization’s lifeblood. Communication directly influences employee trust, productivity, and morale (Ng et al, 2006, p. 474). Studies have shown that effective communications can maximize efficiency, company operations, increase organization’s overall success, and accelerate the corporate strategy execution. Most managers have realized the essence of communication in organizational performance and are extensively using corporate communication to achieve organizational goals and objectives (May and Mumby, 2005, p. 29). This paper will critically evaluate the extent to which managers use corporate communication to manipulate understanding and encourage compliance with management direction.

Corporate communication enables corporate organization to relay information to its employees, shareholders, stakeholders, agencies, media, and the general public. It is important that an organization communicate the same message to its publics and especially its employees in ethical, credible, and coherent manner. According to Robson, Skarmeas and Spyropoulou (2006, p. 585), corporate communication enables employees of an organization to coordinate tasks, learn from each other and help them to create and maintain viable relationships.

Several studies have shown that corporate communication is linked to improved performance in the sense that it enhances employees’ commitment in the workplace, provides opportunity for learning, and is critical in enhancing employee satisfaction (Buchanan and Huczynski, 2010, p. 70). While corporate communication in itself is central to individual and organizational performance, it is not enough for an organization to have corporate communication as part of its strategies. Corporate communication of any organization should be designed in such a way that it achieves its objectives and significantly contributes to the achievement of overall organizational goals and objectives.

It should be packaged in such a way that it has huge and positive managerial impacts; in other words it should be a channel to flow of information, policies, and even resources (Cornelissen, 2011, p. 18). Corporate communication is a managerial tool that is often expected to coordinate activities, share information, policies, and resources with employees, reduce unnecessary managerial rules and burdens, and eventually improve organizational performance (Robson, Skarmeas and Spyropoulou, 2006, p. 589). In the absence of corporate communication, organized activities of organizations would cease to exist and organization would have many uncoordinated activities which in return would lead to poor organizational performance (Abugre, 2007, p. 45). It is in the light of this fact that managers use corporate communi