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Organisational Leadership - Essay Example

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ORGANISATIONAL LEADERSHIP Institution’s name: Date SECTION A Case “In December 2011, there was a food scare involving contaminants in Retailcos own branded chocolate snowball confectionery in China and SE Asia…
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Organisational Leadership
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Download file to see previous pages The scare coincided with the retirement of John Scott the long serving CEO and the new CEO'S initial months at the head of the organisation has been problematic. Media stores have suggested that he hasn't effectively managed the reputation damage to Retailco's brand and was not fully conversant with or effectively leading the international markets. In addition to that, the Executive Board is uncertain as to how to develop the China strategy and as a consequence its share price and ability to raise funds from investors is at risk.” Thus, the purpose of this part is to provide a solution to the challenges faced by Retailco Company. Reputation is often associated with damage and it’s never intentional. For instance, the Snow ball chocolate contamination has badly ruined the Retailco company reputation. No single organisation intends to temper with its perfect reputation on purpose. According to the reputation theory, reputation damage can be mitigated and managed. In addition to that, reputation risks makes organisations not to meet expectations in terms of revenue and also give surprises that are unpleasant. To manage reputation risks, company’s managers should invest in trust as it is the principal currency. All in all, successful mitigation of reputation damage helps in achieving of high performance, activity and behaviour consistent alignment with the expectations of the stakeholder. For purposes of managing the company reputation risk, the CEO needs to identify and appreciate his stakeholders as vital ingredient for managing reputation. This is because; the primary stakeholders are vital organisation components without whom the organisation cannot function properly. The stakeholders are such as the customers, suppliers, employees and stakeholders. Even though secondary stakeholders are not that important, the loss of any of them or a substitute addition is not critical in any business environment. As such, the CEO of Retailco company should identify 6-7 stakeholders whom he should closely watch. In addition to that, the CEO should comprehend that there is no way that is simple when it comes to managing reputation. He should aim at preventing the situation in which the company reputation can be damaged. As such, he should put in place a protection policy. Since Retailco Company is managing business internationally, he should have a clear understanding of the factors that might affect his business such as competitive, economic, environmental and market factors. In addition to that, he should ensure that his employees understand the language of the people that houses its foreign operations. Furthermore, they should comprehend the attitudes of the people in the foreign country and also the things that motivate them. Finally, the company should ensure product sustainability through building products that are perfect and do not cause harm that is unnecessary. In addition to that, the managers should use their business to implement and inspire solution to crisis that is environmental among others. If all the above measures are followed, the company will regain its reputation again. In the light of the above, the reigning CEO should gather his employees together his employees together for purposes of imposing his beliefs, values, vision, goals and assumptions. All these are aimed at solving the problem in the company which is brand reputation. This is a perfect way of developing leadership and organisation culture. The end result is equipping of organisation employees ...Download file to see next pagesRead More
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