We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Contemporary Management - Essay Example

Comments (0) Cite this document
Summary
Contemporary Management Name: Institution: Introduction ICT plays an important aspect in the business world. Digital platforms have overtaken conventional market places. Amazon.com was founded in 1994 by Jeff Bezos and began operations in 1995. Originally, the company was focused providing a simple interface through which people would purchase books online and it served as an online bookstore…
Download full paperFile format: .doc, available for editing
Polish This Essay93.4% of users find it useful
Contemporary Management Essay
Read TextPreview

Extract of sample
"Contemporary Management"

Download file to see previous pages The vision of the company is a focus on customer experience by offering affordable prices, ease of access and guaranteeing availability of merchandise. The vision of Amazon is to offer earth’s biggest selection and to be Earth’s most customer-centric company. In 2011, the net sales of the company increased by 41%. The company has always endeavored to use technology to satisfy the needs of the customers. Use of Digital Channels Amazon.com is an online company and hence it has to utilize internet marketing techniques. Internet marketing is important in this era where most of the target consumers spend most of their time online. Digital channels are critical in advertising the company and marketing the products of the company. For a company to stay competitive in the online environment, it is necessary for it to develop features that attract customers and motivate them to make purchases from the website (Andrew, 2011). In essence, the website of an online company is the only interface with the clients. Therefore, the website has to impressive and user friendly for it to be appealing to potential clients. Over the years, Amazon has developed and refined its website within the anticipations of the customers and to provide a rich user interface. The company has used digital design channels to obtain a leadership position in the industry. Web Analytics Web analytics is the careful analysis of the activity on a website in order to deduce the behavior of the visitors of the website. Amazon has been on the forefront of using advanced web analytics in analyzing the behavior of visitors with a view of improving their business potential. As the CEO Jeff Bezos stated, the company utilizes the latest data analysis tools to scrutinize visitor information. One of the strengths of Amazon is that offers reviews on every single product that it sells. This provides a model for online accountability. The user has a chance to read reviews of other clients before making a purchase. This strategy is important in the user feels empowered and informed before making the purchase decision (Leigh, 2009). The use of web analytics also helps to cross sell products. Amazon uses advanced software to group together products according to purchase patterns. Essentially, the company tells the user other services that have been availed to the visitor. This increases the chances of the user buying other related products and thus increase the overall amount used on the site. The concept of cross selling is also important since the user might be unaware of other products. When related products are positioned together, the user can make a decision to purchase. The use of web analytics to collect personal information is important to personalize the offers presented to the users. Information on the history of purchases and products viewed is stored and used to make target offers. This is important since it helps the company to make relevant offers to a user depending on the browsing history collected. Amazon monitors the number of users on their website round the clock. In this way, the company is always aware of the user metrics and thus corrective measures are quickly taken in case of anomalies. This makes the company is pro active. Superior User Interface The website of Amazon.com has been designed to provide ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Contemporary Management Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Contemporary Management Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/management/1450444-contemporary-management
(Contemporary Management Essay Example | Topics and Well Written Essays - 2000 Words)
Contemporary Management Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/management/1450444-contemporary-management.
“Contemporary Management Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/management/1450444-contemporary-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Contemporary issues in management
The following paper deals with contemporary issues emerging in the business activities of MNCs and the concept of ethical leadership. In this context, the given passage of Niccolo Machiavelli’s ‘The Prince’ is starkly relevant to contemporary issues in management. It is asserted in the passage that whether it is prince, an individual or a company, all of them have to flow according to changing circumstances.
11 Pages(2750 words)Essay
Contemporary Management Practice
Managers who usually fail are those who choose to focus on a single management style. For instance, McDonald’s has been using scientific management for a long time now. It helped the company grow stronger and more profitable, but eventually the approach began to deteriorate and fail to deliver the desired outcomes of the company.
1 Pages(250 words)Essay
Contemporary Management issue (waleed)
It is believed by the contemporary economists that without the essence of ethics and moral values in business dealings, the firms can never deliver complete satisfaction to the individuals. Each and every business concern should realize that the net social marginal cost of their business dealings must be lower than that of the social marginal benefits.
10 Pages(2500 words)Essay
Contemporary Management Principles
Acquisition 6 Exxon-Mobil Merger 6 Conclusion 7 References 8 Introduction The challenges experienced through the fast-changing global business milieu require that organisations exploit innovative and novel strategies to take action in order to enhance performance (Saxena, 2009, 2).
8 Pages(2000 words)Essay
Contemporary issues in management
The two main forms of such factors that have been forthrightly identified and overtime subjected to various studies; and to which this study will be based upon are globalisation and organisational culture and change. The events that have recently taken place in the spheres of business have greatly shown how vulnerable the business society is especially with the rampant changes that have consistently arisen as a result of these two factors.
14 Pages(3500 words)Essay
Contemporary Developments in Business and Management Essay
With its global presence, it fosters and disseminates state of the art insurance and financial services directly. This has been achieved through affiliate and subsidiaries world over. Prudential Vietnam's approximations for the show of 2005 that revenues sum positioned at VND 3.243 billion.
15 Pages(3750 words)Essay
Contemporary Developments in Business and Management Bachelor Essay
To many people, how one lavishes on food, is one standard where one stands in the echelon of society. Because most men are closet gluttons and because there is a need to feed the thousands of tourists and travelers, the students and the career men and women who are not allowed by pressure of work or academic undertaking to dish out their own meals and in general, all those who, for whatever circumstances, find themselves away from home, the food service industry has become the essential and primary business organization in our universe.
16 Pages(4000 words)Essay
Contemporary management issues(1)
2. Deontologist Approach: or ‘duty ethics’ in simpler terms, considers that the outcome of the action is not as important as compared with the moral actor having performed duty according to rules,
10 Pages(2500 words)Essay
Prepare a formal academic essay that examines various criticisms of project performance (contemporary issues in project management)
Project management is the responsibility of the management team. They have the duty to steer the project to its success. Project success is
12 Pages(3000 words)Essay
Contemporary Issues: Knowledge Management
As the report declares knowledge management is an important strategic asset in the current corporate world in which all types of organizations are finding it necessary to invest in sufficient KM strategies to manage knowledge and information in a way such that the maximum benefits of the available knowledge can be extracted. 
9 Pages(2000 words)Essay
Let us find you another Essay on topic Contemporary Management Essay for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us