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Diagnosis: Critical Review and Application Value: The Coca-coca Company - Essay Example

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Diagnosis: Critical review and application Value: "the Coca-coca" company Company overview and different changes and reasons (assignment 1 brief): The international Coca-Cola Company has been founded and headquartered in Atlanta, Georgia, which is well-known for its very close attachment with the city (Ford et al., 2007, p.2)…
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Diagnosis: Critical Review and Application Value: The Coca-coca Company
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Download file to see previous pages At present, the company has near about 400 brands in more than 200 countries. In the year 2004, the total “net operating revenue” of the company equaled $21,962 (Ford et al., 2007, p. 3). The organizational changes or development process of the Coca-Cola Company that has been considered is related to the changes made in the organizational design of the company and the associated change in the leadership approach of the company. This particular change has been made in 2009 by the CEO of the company, mainly for the purpose of creation of greater level of implementation of new designing of the products of the company and to acquire the higher level of share of the market (Alkahtani, 2011, p. 75). These changes can be summarized by the changes in the potential leadership of the organization that has created the significant level of development. These developments or changes are considered due to the fact that these changes have made significant level of impacts upon the development of the organization in terms of raising the profitability of the company. These changes have also helped in the process of development of market in favor of the company (Kesler and Kates, 2009, p. 3). Assignment 2 Introduction Organizational Development and changes are regarded as very significant in respect to the process of overall development and growth of any business organization (Cummings and Worley, 2008, p. 1). Organizational changes are essential to understand the basic principles related to the techno-structural design of the business organization. These changes are required to understand the three basic structural choices as well as two advanced structural choices which are available to the business organizations. Finally, these structural changes of the organization are required for the purpose of understanding the process of downsizing and also the process of reengineering undertaken within the organizational structure (Cummings and Worley, 2008). This paper is aimed at providing the critical review and application value of the most appropriate organizational change that has been applied by "the Coca-coca" company, after discussing all the possible organizational changes that are undertaken within business organizations. Defining organizational development: Organization development is defined as the planned process related to the changes within the culture of a business organization with the help of utilization of different behavioral sciences of technology, various researches as well as various theories (Cummings and Worley, 2008, p.2). There are six most important categories of theories related to changes assisted in the process of understanding, describing, as well as developing different insights regarding the process of change. These processes are: “(1) evolutionary, (2) teleological, (3) life cycle, (4) dialectical, (5) social cognition, and (6) cultural” (Kezar, 2001, p. iv). Different models to understand organizational changes: The models related to life-cycle, evolutionary, as well as teleological have been critiqued for highlighting different stages, for instance, the growth or different phases of strategy. These models have been critiqued for linearity too. The political as well as social-cognition theories, in this respect, have been advertized for their complexity in demonstrating the difficulty and also in representing different regressive phases of various changes, ...Download file to see next pagesRead More
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