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A report on operations in a fast food outlet: enchance profitability through a balance between production and service - Essay Example

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Title A report on operations in a fast food outlet: enhance profitability through a balance between production and service Student # Tutor: Table of contents Content Page 1. Introduction 3 2. About Domino’s 3 3. Literature review 4 4…
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A report on operations in a fast food outlet: enchance profitability through a balance between production and service
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"A report on operations in a fast food outlet: enchance profitability through a balance between production and service"

Download file to see previous pages This process involves a series of activities that need to be well planned and executed in order to achieve expected outcomes. Operations are the core functions that help organisations to achieve their strategic goals for which operations strategies need to be aligned to organisational goals. A report on how operations in fast food service facilitate and enhance organisational profitability will be presented in this context that will be built based on observation of operations conducted in the international pizza giant, Domino’s pizza. This report will specifically focus on understanding the impact of operations strategies such as layout, location, resource allocation and their impact on efficiency and sales. This will be accomplished by studying the best practices followed as well as bottlenecks, if any, in three Domino’s outlets. Recommendations will be made to address the hindrances identified followed by highlighting the main conclusions of this observation in comparison with teachings form literature study. 2. About Domino’s: Domino’s Pizza is an international Pizza food chain with its presence in more than 100 countries, and employs thousands of people in all its outlets. This pizza food chain is known for its speedy service along with high-quality products as well as varied product line in the Italian food sector. Recently, Domino’s has also included other products in its offer. Domino’s Pizza also focuses on service, customer satisfaction and competitive pricing options. Their mission is to be the best pizza delivery company in the world; and their culture is based on the slogan, “sell more Pizza, have more fun” (About us, 2012). Personal visits to a Domino’s outlet more often depicted their mission as well as culture, but with deviations too; this means all visits to a Domino’s Pizza outlet do not provide a uniform experience, and varies from outlet to outlet, and probably varies with the location and region also. The way operations are managed at Domino’s can be described upon some keen observation, which is certainly facilitated by its layout, employee behaviour and attitude, employee decisions, technology used, quality and speed of service, quality of its products etc. 3. Literature review: According to Chase et al., (2006; p.7) operations management involves various aspects such as the design, operation, and improvement of the systems that create and deliver the firm’s primary products and services. Hughes, Pride and Kapoor (2012) explain that the end-to-end operations management combines three distinct functions, strategic, tactical and operational planning and control functions. Strategic functions include decisions related to operations management that include plans to achieve firm’s overall objectives. These decisions and plans are aligned to corporate strategy, which includes overall organisational objectives of a diversified firm. Collins and Montgomery (2005) define corporate strategy as, ‘the way a company creates value through the configuration and coordination of its multimarket activities,’ (as cited in Furrer, 2010; p.2). Hughes et al., (2012) further explain that tactical functions include all small-scale activities required to implement the strategic functions and plans. These plans can vary with ...Download file to see next pagesRead More
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