We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic Management Process/Vision, Goals and Objectives - Term Paper Example

Comments (0) Cite this document
Introduction The assignment analyzes the vision, mission, values goals and strategies of Southwest Airlines. Southwest is a low-cost and low passenger fare domestic carrier in US who was at its most successive times in 2003 (Southwest Annual Report, 2011)…
Download full paperFile format: .doc, available for editing
Polish This Essay93.4% of users find it useful
Strategic Management Process/Vision, Goals and Objectives
Read TextPreview

Extract of sample
"Strategic Management Process/Vision, Goals and Objectives"

Download file to see previous pages The success of the Southwest was definitely attributed to a number of success factors that ranged from successful implementation of strategies to coming up with innovations in fares, routes and strategies ahead of its competitors. Analysis The mission of Southwest Airlines is “dedication towards the highest quality of the customer service delivered with the sense of warmth, friendliness, individual pride, as well as company spirit” (Southwest Mission & Vision, 2012). The goal of Southwest Airlines is to be the number one low-cost and low passenger fare domestic carrier in US. It currently provides services to nearly 62 cities in the United States. Southwest’s vision for the sustainable future is considered as one where there would be a high balance within its business model between Employees as well as the Community, the Environment, along with its Financial Viability (Southwest Mission & Vision, 2012). Southwest has primarily targeted “undeserved markets and large metropolitan areas” which usually carried high average fares in case of all airlines. The company also decided on providing point-to point service, by targeting unattended markets and by not flying to major hubs. Southwest had a short as well as long haul flight schedules which covered major cities of the United States. ...
“Southwest offered fares which were 30 to 40% lower for booking s made 14 days, 7 days and 3 days advance and its walk-up purchase fares were 60 to 70% lower than that of its competitors” (Southwest Annual Report, 2011). The company being a net entrant had developed a low-cost structure for its operation. This also gave it the advantage of operating with the fleet of latest aircrafts. Fuel efficient Airbus A320 was used primarily for its operation by Southwest. This also helped the company in terms of lower retraining costs, maintenance of better spare, parts inventory as well as lower maintenance costs. All these advantages were reaped by Southwest by using standard Airbus aircraft. The company also relied on innovative techniques for cutting costs and offering more value to its customers. In terms of service, Southwest had around 1100 call center operators that worked from their home thereby giving additional advantage to the company for cutting infrastructural and other office expenses. The company’s primary focus remained on the routes that were heavily traveled by customers which were mainly along the New York-West Coast. For increasing its cost-competitiveness in the industry, the company entered smaller market thereby shifting its strategy in apprehension of providing customized service. The company also relented on innovative techniques like online bag checking counters and self-service bag drop counters at airport. The company displayed a perfect case of how a small player in the market takes advantages of combinational strategies to become a large player. The company’s advantages are sustainable for future, though new threats and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategic Management Process/Vision, Goals and Objectives Term Paper”, n.d.)
Retrieved from https://studentshare.org/management/1448383-strategic-management-process-vision-goals
(Strategic Management Process/Vision, Goals and Objectives Term Paper)
“Strategic Management Process/Vision, Goals and Objectives Term Paper”, n.d. https://studentshare.org/management/1448383-strategic-management-process-vision-goals.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Performance Management Problem - Solving Process Program: An Intergrated Management Approach
Maximizing the resources in business aligned with the company’s goals will aid organization for improvement. To ensure that the company’s objectives are constantly and effectively being met, institutions also supervise the performance of every employee.
11 Pages(2750 words)Term Paper
Strategic Business Analysis of Nike
Strategic Business Analysis of Nike Table of Contents Table of Contents 2 Executive summary 3 Strategic Analysis of a company and its importance 4 Mission and Objectives of the company 5 Focus on strategic growth of the company 5 Evaluation of Strategic risks 6 Intense competition for Nike’s products 7 Failure to maintain brand reputation as well as brand image 7 Failure to anticipate consumer preferences 8 Failure to obtain high quality brand endorsers 8 Risk from currency and exchange rate fluctuations 9 Risks from foreign sourcing, manufacturing as well as financing 10 SWOT analysis 11 Strengths 11 Weakness 12 Opportunities 12 Threats 13 SPACE Matrix 13 Strategic Recommendations 15 Refer
13 Pages(3250 words)Term Paper
Strategic planning vs Strategic Thinking
A strategic plan must be properly implemented in order to allow for continued growth and profitability, yet to arrive at that point also requires strategic thinking. Developing a strategic plan involves creating a regular and periodic process whereby the goals and objectives of the healthcare organization are evaluated and updated as needed.
8 Pages(2000 words)Term Paper
Strategic Management Case Study Analysis Adam Aircrafts
In pursuit of its mission, a business has to respond to the environment which is dynamic and often hostile. The businesses employ
11 Pages(2750 words)Term Paper
Explain the relationship betweenTeam Learning and Shared Vision
These objectives also give them a collective view of how they should see themselves and the organization as one unit in the future years. To view the concept of team learning, we must first understand the concept of individual learning. To be precise, individual learning
3 Pages(750 words)Term Paper
Health Information Management System (HIMS) Strategic Plan and process reflecting an information system model for an Internal Medicine Clinic
The outcome of this HIS strategic research is expected to illustrate a strategic appraisal and introductory determining factors for implementation in acknowledging areas that need improvement and enable effective preparations for prospective
6 Pages(1500 words)Term Paper
Strategic Management Process/Vision, Goals, Objectives
Strategic management process contains guidelines that must be followed to obtain the best performance. These involve scanning the environment, formulation strategy, implementation strategy, and the evaluation strategy. These steps facilitate the taking of a product from the production point to that point where it reaches the consumer.
3 Pages(750 words)Term Paper
Developing a Philosophy, Goals, and Objectives
The mission statement of the health center is commitment to provide affordable, culturally sensitive, and collaborative care. Since a philosophy statement is derived from the mission
1 Pages(250 words)Term Paper
Information Technology Strategic Plan
Events planning needs are dynamic, and companies are expected to match their operations with prevailing trends in the industry. The management of Great Heights hopes to increase its revenue from $5Million to $20Million per year if it infuses the technology of mobile apps,
9 Pages(2250 words)Term Paper
Practicum Project Goals, Objectives, and Justification
This discussion gives a description of my proposed practicum project, rationale of the selected focus, the overarching project goal, and outlines questions that my colleagues may be able to help address as I proceed with planning for my practicum
2 Pages(500 words)Term Paper
Let us find you another Term Paper on topic Strategic Management Process/Vision, Goals and Objectives for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us