Managing Organizational Strategy - Essay Example

The company has been in operation since its establishment in the year 1911 and has had its 30% shares owned by the Thornton family. The company’s products mostly include chocolates, toffee and fudge, though it also deals in candies among other stuff (Smith, 2001). It has been committed to delivering quality products. It is led by Peter Burdon as the chief executive and boosts of at least 500 retail shops in over 568 countries across the globe. Part A: Strategic Position of Thornton External Environment: PESTLE Analysis Quite involved is the external environment of Thorntons Company which is associated with a number of activities.

Its external business environment has suppliers, customers, competitors, as well as a number of regulations which are of direct influence to its business operations. The company has made efforts to ascertain that its ultimate role and purpose as regards its immediate environment enable it understand its position and place in the entire chocolate industry (Treanor, 2000). The company has therefore acquired a stable position in its business environment alongside suiting its capabilities and resources.

The company has also been able to align itself towards different needs form various governments. The same has been its case with regulations and legislations in its various markets in different countries within which it operates. In terms of economy, Thorntons Company has been stably placed in the market and it has been seen to be favored by trends in interest rates. Its employment is also well supplied and viable as far as its business operations are concerned along with reliable income distribution which is pinned on the same (Lee, 2001).

The company has also been stable in it market amid inflations and recessions which have of late struck the entire global economy. In addition, Thorntons Company has been in the forefront in regard to corporate social responsibility. This is depicted as having positioned it well in terms of its relationship with the communities within which it does operate. Jenkins (2001) observes that this has also been the trend with people’s eating habits which have been seen to incline more and more to Thorntons Company products even in foreign markets.

The company has therefore been able to influence a magnitude in its business environment. It has also adopted technological approaches such as in its products’ preservation and packaging. Its link to suppliers has also been electronically enabled hence efficiency (Cyert and Williams, 1993). The company also embraced internet sales and marketing of its products, as well as branding of the same. This has made easy and enhanced its operations especially following the fact that it is operating within a competitive market alongside helping in its management of data and information.

Putting basis on environment and natural resources conservation, Thorntons Company has also been an advocate for green consumerism as have been identified with its operations and business activities (Edelman and Suchman, 1997). It has embraced recycling as well as environment sound and friendly packaging systems alongside energy efficient systems in its operations. Legally, the company has also been able to adhere to stipulated legislation requirements in various countries it has business in.

this is evident in terms of health and safety requirements, in its planning systems and employment requirements. Strategy Capability Analyses: Using Value Chain to