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On Managing Projects - Essay Example

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EVENT REPORT Table of content Executive Summary 2 Project Brief 3 Project Plan 4 Risk Analysis 7 Conclusion 9 References 10 Executive Summary The proposed theme of this music festival is ‘Ashleigh Music for Life’. This theme was chosen against the backdrop that the aim of the festival is going to be interspersed with massive campaign on a health related issue – preferably HIV/AIDS as it is an incurable disease and concerns people of all sexes, age and social status…
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Essay on Managing Projects
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Download file to see previous pages This identified target group brings on board promotional strategies. The design of the project is based on the social objectives of the substantive organising company, which is Ashleigh Music Festival Limited. The design of the project is structured around the accommodation of 30,000 spectators over a period of three days in a single consecutive location. The location, which is to be used through out the three days, shall be an outdoor venue. Essentially, the need to make the festival run for a period of three days is in the fact that the programs and agenda are numerous and they do not have to be packed into only a day or two’s program. With three days, there can be the total exhibition of all components of the agenda without really bordering about time. This is a musical festival, aiming to campaign on the need to prevent HIV/AIDS. This method can be judged as a very justifiable avenue to achieve the aim of the project. This is especially important as the company in question has a lot of social objectives that are directed towards making the lives of ordinary people worthwhile. In the light of this campaign, the company will also be in a position to make huge profits for out of the program. It is estimated that the total expenditure of the program shall cost ?200,000 with an expected turnover of ?300,000. Project Brief It is common knowledge that most people within the age group of 15 to 35 are students. This means that the promotional strategy will be focused through schools. Fundamentally, schools within the vicinity of the festival grounds shall be targeted for on-campus float and event march. There shall also be means of advertisement such as the use of billboards, posters and electronic announcement. Even more, there shall be the fusion of technology and the use of new media to ensure that the youth who are keener to the use of the internet are reached through the internet (Guan and Subrahmanyam, 2011). Fundamentally, there shall be the creation of a website for the festival as well as the creation of a social network page to promote the festival. There shall also be the promotion of the event through the organisation of a brief social responsibility in the communities that form the vicinity area for the festival. Some of these social interventions shall include tree planting activities as well as clean up exercises (Huebener, 2005). There will not have to be too much time spent on each day. This means that running the festival for three days will make way for people who would want to attend the festival and yet have time for other activities (Lee, 2011). On the use of an open site, this is a deliberate attempt to ensure that issues of space and gap are catered for. Indeed, the program is going to be interspersed with loud screams and shouts and these are going to come from close to three thousand people. This means that doing this in an enclosed area will bring about uncomfortable feeling of heat and discomfort (Piaget, 2002). Again, the presence of open space will cater for certain unforeseen emergencies that will call for urgent exiting. As important additions, the festival site shall have outlets for the sale of food, drinks, paraphernalia, and other petty items. The sales shall however be under the auspices of the organisers, which mean that participants in ...Download file to see next pagesRead More
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