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Management - Small Company: Hansen's Natural - Essay Example

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Small Company: Hansen’s Natural Hansen’s Natural is located at Corona, California. The company belongs to Beverages: Non-alcoholic industry and is already known for its fresh produce soft drinks and juices. Hansen’s Natural become a part of the 200 Best Small Companies in the US for three consecutive years, bested all others and ranked number one in 2005 (Forbes.com 23)…
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Management - Small Company: Hansens Natural
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"Management - Small Company: Hansen's Natural"

Download file to see previous pages Planning Hansen keeps up with changing time, which means it ensures production of product offerings suited to the different needs of people in various lifestyles (Hansen’s Natural 7). In other words, it continuously strives for growth opportunities. Where market expansion is possible, Hansen remarkably creates different line of products that could not compromise its existing operation. It is its main objectives to create high standard quality and mediocrity is absolutely paid attention to at all times. Superior quality is a must at Hansen, so its continuous quest for excellence is remarkable. Its plans are basically in line with all of these basic considerations and its people’s opinions, rights. individuality and dignity are integral components in its various planning activities. Planning may never be that complex at some point because Hansen is clear about its capacity and main objectives. Staffing Staffing starts from production, then to customer service and down to marketing programs. Hansen is good at ensuring high quality products, excellent service and strong market oriented support for the promotion of its product offerings. Staffing therefore needs to be closely considered. After all, Hansen does not absolutely want mediocrity. Thus, hiring the best employee as possible is a must for it continuously seeks for incomparable excellence. It looks for continuous uncompromising integrity which must basically start within its employees, who would execute all its current and future plans. Thus, the best time for Hansen to fire employees is when it is still hiring them. HR development Everything about Hansen lies on its core values. Its uncompromising integrity, as it adheres to it, has become the basis on how it develops its human resource. Firstly, it sets high ethical and moral standards in which the human resource should substantially follow as part of the standard operating procedure. People are considered as the most valuable asset at Hansen so preparing them for the best job is a must. Thus, secondly, people are trained to be more innovative, creative, resourceful, and excellent in all areas in customer care and service. People are also developed to always aim high for excellence. Thus, the human resource development is a specific activity at Hansen which requires with more essential focus. Although it is not that complicated for Hansen with its human resource development due to manageable number of its employees and established departments, still it remains a complex activity because it involves the very complicated nature of human behavior. Reward Hansen is never satisfied with its current functioning and so it seeks to continuously improve its overall performance from all parts of its entire operation. Reward therefore is placed at a higher level as motivating factor among employees. Employees are strongly rewarded for being excellent. The best opinion deserves high credit because it could substantially help the company create its competitive advantage. The best performance in general is given with a higher credit because it is an integral component of giving high customer satisfaction and remarkable experience. Maintenance Maintenance at all level is high at Hansen simply because it helps ...Download file to see next pagesRead More
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