We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Competetive Strategy - Hansen Natural Corporation - Essay Example

Comments (0) Cite this document
Competitive Strategy - Hansen Natural Corporation Abstract This rationale of the paper is the real life application of the microeconomic and macroeconomic theories. In this paper we will deal with the theories of microeconomics like perfect competition, monopolistic competition, monopoly, cost and also with some macroeconomic theories…
Download full paperFile format: .doc, available for editing
Polish This Essay95.8% of users find it useful
Competetive Strategy - Hansen Natural Corporation
Read TextPreview

Extract of sample
"Competetive Strategy - Hansen Natural Corporation"

Download file to see previous pages An US firm Hansen Natural Corporation which markets soft drinks and beverages is considered for the purpose of our analysis. Soft drinks market is a highly competitive market in US and there are numerous small and large competitors already present in this industry. Policies are also suggested which will be useful for the company in the value creation over the next four years. One of the most critical issues regarding a business is the identification and development of a sustainable competitive advantage. It is much more critical when the business in concern is a small and emerging business where the market is already infested with numerous existent competitors. It has been found that many small businesses have often failed to develop competitive advantage over their competitors in the market. The entrepreneur of the business has to take steps in order to gain competitive advantage in their business. It is noteworthy to mention that the business community never welcomes new entrepreneurs with open arms rather prevent the new entries from appropriating the market share from them. Thus development of competitive advantage is critical for a firm right from the entry stage to the end of the life of the business (Bressler, n.d., p.192) . Areas where the firms need to intervene in order to develop competitive advantage Small businesses are unable to compete with the large firms in terms of price as the price mechanism behavior remains in their hand due to market reputation as well as historical sales background. A typical behavior of a small firm can be given by an example in this case. Suppose a restaurant is opening and when asked its entrepreneur about the prospective a common answer is that, “we will offer good food at good prices” (Bressler,n.d.,p.193). Marketing mix elements can be viewed to deliver competitive advantage to the businesses. The elements of the marketing mix include product, price, place, and promotion. The companies have to concentrate on these variables in order to gain competitive advantage. Cost also plays an important role in the competitive advantage paradigm (Rothaermel, n.d., p. 201). Big companies can negotiate lower costs and have advantages over the smaller companies. However there are possibilities of lowering the costs with the help of less capital equipment, location, overhead, lower distribution cost, lower labor cost, and lower investment cost. Before explaining them in brief with economic theories first of all we will discuss the characteristics of the market of soft drinks in US and its relevance with the Hans Natural Corporation. Characteristics of the soft drinks market in US In the present situation the soft drink industry is highly competitive for all the corporations involved in this business (Davies, n.d.). The soft drinks industry faces pressure from rival seller, new entrants to the industry, substitute goods, suppliers, and buyers. In the US soft drinks industry Coca-Cola, Pepsi Co and Cadbury Schweppes are the largest competitors. In 2004, Coca Cola’s working capital was around $1.1 billion and Pepsico’s total sales were $18.4 billion. Many small companies are also there like Facedrink, Arcadia Brewing Co, Banko Beverage Company, Carolina Canners Inc etc.( Beverage Companies, n.d.). The market is almost saturated and the growth is small. It is pretty difficult prospect for the new entrants in the industry. Another significant barrier ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Competetive Strategy - Hansen Natural Corporation Essay”, n.d.)
Retrieved from https://studentshare.org/business/1398823-economic
(Competetive Strategy - Hansen Natural Corporation Essay)
“Competetive Strategy - Hansen Natural Corporation Essay”, n.d. https://studentshare.org/business/1398823-economic.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Berchtold Corporation: Information System Strategy
The strategic responses which the company requires to implement in order to survive in the competitive business environment require that an Enterprise Resource Planning System (ERP) is laid within the company. Through the ERP system, the company will be able to achieve an enhanced coordination of its human resource management, financials, supplies, logistics and transport (Jeffery, 2006).
6 Pages(1500 words)Essay
Competetive Strategy Analysis - Samsung
The strategy of the paper has been already analyzed using two critical analysis techniques, the SWOT and the PESTEL analysis. At the next level, the firm’s competitiveness needs to be identified in order to understand the potentials of the firm to face industry competition.
12 Pages(3000 words)Essay
Strategic and business issues of 3M. 3M is faced by competitive pressures in the industry in which it’s operating. One problem that the company faced here is that of securing its future corporate leadership. The problem that 3M faced in mid 1990s was of some structural changes in the business environment it was operating in.
4 Pages(1000 words)Essay
Today we can easily access the foreign brands anytime and anywhere. The corporations on the other hand are striving hard to satisfy our needs and demands. Now the question arises, who are “We”? “We” of course constitute the market. “We” are the customers.
4 Pages(1000 words)Essay
Business Strategy: Able Corporation Case Analysis
The root cause for this alarming situation is the lack of attention of the top management to the changing market requirements and circumstances. The mind set of the president needs to be changed with tact and dexterity as he has some vested interests in the old policies that have to be revised in order to deal with the changing market conditions.
4 Pages(1000 words)Essay
Business Strategy Nokia Corporation
This report traces the path of Nokia's coming into existence and hence reaching heights of success. It evaluates the importance of SWOT analysis in a better understanding of a business domain. Through SWOT, this report analyses Nokia's internationalisation strategies required in identifying the right industry and the right country for investing.
7 Pages(1750 words)Case Study
Business Strategy Able Corporation
Company has often led the industry with innovative technologies in the power tools. Recently Able Corporation launched the cordless range of portable tools, which were very much appreciated by the consumers. The industry immediately lapped up the new range and competitors also came out with their own version of the equipment.
6 Pages(1500 words)Essay
Business Strategy Able Corporation
In evaluating company and strategic performance, a useful strategy is to combine existed and expected strategic objectives based on current and future goals. The mission statement is one of the main elements of the business plan. From a practical perspective, too, most mission statements and organizational goals are couched in very general terms, making it very difficult to provide any clear measure of success in achieving either.
4 Pages(1000 words)Essay
Management Strategy ( Boeing Corporation) Reseach Case
Meanwhile, Boeing, to secure its position is now in the process of introducing its new Dream liner project – the 787 which uses Carbon fiber in its design,
5 Pages(1250 words)Essay
Business strategy analysis_ case Nucor corporation
These are evaluated to determine the driving forces and important success factors of the company. The evaluation of the internal factors includes analysis of the organization, resource, capabilities, core competencies,
6 Pages(1500 words)Essay
Let us find you another Essay on topic Competetive Strategy - Hansen Natural Corporation for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us