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Preparing a Comprehensive Case Analysis - Assignment Example

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Comprehensive Case Analysis Name: Instructor: Task: Date: Introduction The government creates public companies, in an attempt to strengthen the financial viability of a country. Moreover, the government ventures into those economic sectors that private fear to invest into, owing to the large capital involved and sophisticated technology…
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Download file to see previous pages Besides, corruption, mismanagement, and overstaffing are among some of the key factors that pose as threats to most public companies. This manuscript will effusively analyze Gander Mountain Company by stating its challenges, key strengths, and apparent weaknesses. In addition, it intends to devise an all-inclusive strategy on how to solve such concerns. Existing Objectives and Strategies Gander Mountain is a public company, whose main intentions are to provide outstanding services to its clientele at exceptionally subsidized costs. This is in an attempt to maintain the dependability of their clientele, as well as improve the public image of the company. Moreover, the firm plans to spread out their products to the public by increasing the number of outlets in the US. The firm also plans to boost its annual revenue by making more sales and dropping the expenses (David, 2011). Moreover, the firm intends to improve customer satisfaction by adding value to their current goods and services, therefore, bring in a new line of assorted products and services. Environmental Opportunities and Threats Gander Mountain possesses various strengths significant for its growth and advantage over its competitors. For instance, the firm has created a wide network of reliable customers. Additionally, the company boasts of another group of potential customers. This opportunity will boost the firms’ growth if exploited to the maximum (David, 2011). Additionally, the firm boasts of its powerful link and interactions with its suppliers. This ensures that goods and services provision to their customers is constant and timely. The management team of Gander Mountain is extremely qualified and thus devotes their experience to the ultimate growth of the firm. Besides, the firm experiences a key weakness in its competitive front. Various entrepreneurs have ventured into this industry, therefore, posing a significant threat on the firms goals of expanding outlets within the nation. Additionally, the number of former loyal customers has significantly diminished. This may have resulted from the economic recession that has seen the lay-off of many customers. This incapacitates the clients financially, and hence the firm experiences this sudden drop (David, 2011). Therefore, the firm ought to shield itself from the threats of competitors and reduced clients. This is only possible by offering high quality products, as well as services at subsidized prices. This will retain the current customer, and attract more customers into purchasing these products and services (David, 2011). However, this comes at some costs, but the firm will achieve its ultimate goal of growth and increased profitability. Competitive Profile Matrix The table below depicts the competitive Profile Matrix for Gander Mountains, Bucker’s Incorporated, and Kirk’s company. The pricing of goods and services at Gander Mountain is relatively low as compared to its competitive counterparts. This is a strategic plan to outshine most of the potential threats of the firm. However, the quality of these products and services offered is exceptionally high. Additionally, Gander Mountain has employed various types of media advertising. This has aided significantly in mounting the number of clients, thus increasing their sales. Moreover, most of their customers depict loyalty to the company, therefore, creating an extensive customer network (David, 2011). The annual revenue for the firm has ...Download file to see next pagesRead More
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