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International Operations Management - Essay Example

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Title: International Operations Management Introduction: The management of operations becomes essential since every business prefers to expand and increase their operations thus spreading across the world. When such internationalization of a company occurs, several external factors play different roles influencing the operations thus proving it to be difficult to assume any single measure for the benefit of the organization…
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International Operations Management
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"International Operations Management"

Download file to see previous pages In the process different business strategies are also learnt and shared by the companies (Plenert, 2002, pp.35-38). The present study focuses on the international operations management and the related theories and considering the Unilever Company and studying the motivation, benefits, process and form of internationalization. Internationalization: Its Motivation, Benefit, Process and Form: The primary motive of a company trying to be global or become internationalized is to earn competitive advantage over other companies playing in the same industry but in other countries, with the help of the advancements in their knowledge and expertise. Motivations can be proactive or reactive that leads a company towards internationalization. Proactive motivations generally result from the company’s intentions to gain competitive advantage over others. A reactive motivation arises when a company plans to internationalize on requirement in a particular economic status of the country or the business. In many cases, expansion of a business to other countries proves to be beneficial in handling the pressures of competition from other companies. The several benefits that underlie the process of internationalization include the company’s being able to spread across the world thus reaching out to greater number of customer and shareholders. Moreover, the company gets to learn the new technologies and processes prevailing or used in the other countries and businesses (United Nations, 2009, p.9). Thus it can be understood that some companies follow the process for the enhanced results for their businesses, while others indulge in expansion as a result of the need for the company. Now in order to process the internationalization of a business, proper method needs to be followed such that the company does not experience a failure. This requires management committees to get involved and decide efficiently on the utilization of resources available to the company. The investment requiring finances is an essential factor that needs sufficient decision making. Also, since internationalization would involve expanding the businesses to other countries, several difficulties or problems might arise that the company should be able to encounter and handle effectively (United Nations, 2009, p.10). As far as the process and form of internationalization is concerned, the process would depend on the motivation of the company, its internal and external handling of operations, its similarity with the foreign market, the locations where the company already has its operations, as well as the mode that the company follows in performing its functions (United Nations, 2009, p.11). Considering these motivations, benefits, processes and forms of internationalization of a company can be understood. In the following section, the study would focus on the Unilever Company and its internationalization and try to associate the company’s state with the theories of internationalization. Unilever Company and its Internationalization: The Unilever Company is an extremely popular company and has its presence felt internationally. The company has always ...Download file to see next pagesRead More
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