International Operations: Brummie Screens Inc. - Expansion Strategy Executive Summary International operations management in such an environment aims at managing the diverse operations globally in such a way as to achieve overall optimum results consistent with the objectives and strategies of the firm (Cherunilam, 2007:33)…
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Extensive and efficient infrastructure is critical for ensuring the effective functioning of the economy as it is an important factor determining the location of economic activity and the kinds of activities or sectors that can develop in a particular economy. Singapore, though being a small nation has a good GDP and per capita income as compared to United States and this coupled with good spending habits of consumer provides good market for Brummie Screen Inc. Introduction Globalization implies emergence of a borderless, hurdleless, competitive economy in which survival of the fittest is the order. International operations management in such an environment aims at managing the diverse operations globally in such a way as to achieve overall optimum results consistent with the objectives and strategies of the firm (Cherunilam, 2007:33). Most of the countries are developing relations to create market for their businesses whereas the developing countries are allowing the foreign companies to invest in their market so as to create employment as well develop the economy. Several studies of international business have indicated that internationalization of the firms is a process in which the firms gradually increase their international involvement that influences the pattern and pace of internationalization of firms (Johanson and Vahlne, 1997:23). Internationalization of business is important in order to create a market for the product or to utilize the market demand of a product which is increasing by establishing an operation plant in other country. However, according to Hymer (1960:5) businesses go for internationalization because the firms control enterprises in many countries in order to remove competitor between them when the enterprises sell in the same market or sell to each other under conditions of imperfect competition. The world and its customers are changing constantly creating markets for world class organization to meet these changes and to compete successfully by transforming themselves into a global operation, with multiple production facilities in multiple countries to service international consumers (Schniederjans, 1998:3). Firms undertake operations in a foreign country in order to appropriate fully the returns to certain abilities which they possess. Firms, before entering into the alien land, formulate and devise an effective strategy to analyze the market situation, competitors, political situation, economic development, available resources and capabilities, etc. so as to start successful operations in the country. Similarly, present paper analyzes the above factor for Brummie Screens Inc. as the management of the firm proposes to establish its plant in Singapore or in the United States to procure the market for Tablet PCs “BrightWy”. Anyhow it is important to mention that despite all the differences among regions within countries, the diversity between nations is small when compared to the differences among nations. Therefore, to successfully conduct business abroad, companies must often adopt practices other than what they are accustomed to domestically (Katsioloudes and Hadjidkis, 2007:3). Brummie Screens Inc. – Introduction Brummie Screens Inc. is one of the world’s major manufacturers of screens for laptop computers, PC monitors and other large devices.
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The study operates mainly based on research question which can be stated as follows: what are the effects of the following firm-specific factors (firm size; international business experience and organizational culture) and host country factors (cultural distance; country risk and market attractiveness) on the choice of entry mode of a UK firm into a foreign market?
When operating in an environment which is characterised by intense competition, for a marketer to be successful in this kind of industry he needs to design an efficient and effective marketing strategy that is focused on customers. This marketing strategy should be built around the viewers basic motivations.
These transactions can be undertaken by either public or private enterprises in order to derive profits (Daniels et al., 2007). In the wake of the Second World War, various forms of multinational corporations were set up that explored business in offshore territories.
589). China has a unique culture which has implications on the operations of international businesses. Because of the differences among nations, it is imperative that foreign companies which operate in China must apply the most effective management strategies in order to achieve success in the Chinese market.
However, in this emerging economic powerhouse, some of these policies have been relaxed to accommodate foreign investment. China’s economic policies are quite different from those of other competitors, especially the European and American powers. International Business in China, therefore, determined by how well one conforms to the economic guidelines, especially as applied to foreign investors.
Nokia Corporation is one such multinational, with a strong brand following and sterling reputation as the pioneer in mobile technology. In order to observe the effect of internationally diverse business environments on a global organisation, the dissertation focused its investigation on the strategic management employed in two cross-border subsidiary organizations of Nokia Corporations, that is, Nokia-China and Nokia-UK.
However, along with the growth have come increased complexities and managerial challenges as competition, terrorist threats, epidemics and financial slowdowns as well as rising fuel costs have continued to present a strong impact on the aviation sector. Thus, strategic and operational management in the air transport sector now presents complex challenges.
The situation is very common in most other Asian Airports. The Airport Technology (2010) for instance reports that “during the winter, Delhi’s Indira Gandhi International Airport (IGIA) is enveloped in dense fog for an average of ten to 15 days each time.” Such foggy weather conditions reduce visibility, causing low visibility in airports.
A review of the current practices regarding the operation of international procurement mechanisms has been proposed previously, and this essay will discuss the research methodologies required to complete the project as outlined. This overview includes both qualitative and quantitative research methods and a critical methodology for review of findings.
The findings of this research will provide insight of marketing strategies for their products, the major cultural factors that affect their marketing strategies and how they deal with these issues, explain if the company consider culture a challenge for them and how do they overcome this challenge, demonstrate the important factors which results in successful international marketing
18 Pages(4500 words)Dissertation
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