Critical Evaluation of Supply Chain Design, Management and Resource Planning at Kraft Foods - Essay Example

The company was founded in 1923. Previously, this company had focused on the industry of ice creams in North America and expanded the organisation to enter the dairy market. Kraft Foods basically produces various delicious foods according to the demand and the mood of the consumers and the company also promises a superior quality of the produced food. Kraft Foods has recently took over Cadbury and the company has an objective to spread its businesses all over the world. Kraft Foods is one of the most well known company which deals in branded beverages and foods.

It is the largest food manufacturing organisation in the United States, and the second largest organisation in the world within the food manufacturing industry (Kraft Foods, 2011). In the study the major objective would be to highlight and to critically evaluate the various operational functions of Kraft Foods, and their importance in accruing a better competitive advantage. The study also involves the Enterprise Information System (EIS) and its critical evaluation to analyse the knowledge management system of the company.

The paper would also include recommendations to support the argument along with conclusion (Kraft Foods, 2011). Discussion Critical Evaluation of the Organisation’s Operational Management Structures and Systems in Relation to the Theoretical Principles, Concepts, Models/Framework Kraft Foods ensures a good and effective operational segment within the organisation. The company has focused on the quality, the design, and the effectiveness of the products produced by the organisation. Alike every other company, Kraft Foods also has certain operational functions, which help the company to gain a growth in the market as well as help to achieve a competitive advantage.

The various operational areas involve product and service design, product quality, capacity planning, inventory control, resource planning and supply chain management (Kraft Foods, 2011). Product and Service Design Product and service design are few of the most important areas in operational activities of a company. Product and service, these are the two important factors which link an organisation to its customers. Designing a product is the process of generating new ideas to create a new product and it depends upon the needs and the demands of the customers.

Product design involves certain steps, such as, design brief, specification of the design, designing the concept, testing, designing the detail, further testing, manufacturing and sales. Each and every organisation generally follows these steps. Similar to product design, service design is also an important factor in organisational operations. Service design is the process of innovation of a new product or improving the existing product for making them more usable for the customers. The major goal of the service oriented companies is to design their service properly before delivering it to the customers, and it is also important to provide after sale service to the consumers (Moritz, 2005).

Kraft Foods also ensures a good product and servi