Critical Evaluation of Supply Chain Design, Management and Resource Planning At Kraft Foods Table of Contents Introduction 3 Discussion 4 Critical Evaluation of the Organisation’s Operational Management Structures and Systems in Relation to the Theoretical Principles, Concepts, Models/Framework 4 Critical Evaluation of the Impact of the Concepts/Frameworks on the Competitive Priorities of the Organisation 11 Enterprise Information System and Knowledge Management in the Organisation 13 Conclusion 21 References 22 Introduction The slogan, ‘Make Today Delicious’ represents the American confectionary company Kraft Foods, which is indeed one of the biggest organisations in the United States…
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The company was founded in 1923. Previously, this company had focused on the industry of ice creams in North America and expanded the organisation to enter the dairy market. Kraft Foods basically produces various delicious foods according to the demand and the mood of the consumers and the company also promises a superior quality of the produced food. Kraft Foods has recently took over Cadbury and the company has an objective to spread its businesses all over the world. Kraft Foods is one of the most well known company which deals in branded beverages and foods. It is the largest food manufacturing organisation in the United States, and the second largest organisation in the world within the food manufacturing industry (Kraft Foods, 2011). In the study the major objective would be to highlight and to critically evaluate the various operational functions of Kraft Foods, and their importance in accruing a better competitive advantage. The study also involves the Enterprise Information System (EIS) and its critical evaluation to analyse the knowledge management system of the company. The paper would also include recommendations to support the argument along with conclusion (Kraft Foods, 2011). Discussion Critical Evaluation of the Organisation’s Operational Management Structures and Systems in Relation to the Theoretical Principles, Concepts, Models/Framework Kraft Foods ensures a good and effective operational segment within the organisation. The company has focused on the quality, the design, and the effectiveness of the products produced by the organisation. Alike every other company, Kraft Foods also has certain operational functions, which help the company to gain a growth in the market as well as help to achieve a competitive advantage. The various operational areas involve product and service design, product quality, capacity planning, inventory control, resource planning and supply chain management (Kraft Foods, 2011). Product and Service Design Product and service design are few of the most important areas in operational activities of a company. Product and service, these are the two important factors which link an organisation to its customers. Designing a product is the process of generating new ideas to create a new product and it depends upon the needs and the demands of the customers. Product design involves certain steps, such as, design brief, specification of the design, designing the concept, testing, designing the detail, further testing, manufacturing and sales. Each and every organisation generally follows these steps. Similar to product design, service design is also an important factor in organisational operations. Service design is the process of innovation of a new product or improving the existing product for making them more usable for the customers. The major goal of the service oriented companies is to design their service properly before delivering it to the customers, and it is also important to provide after sale service to the consumers (Moritz, 2005). Kraft Foods also ensures a good product and servi
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In fact Kraft boasts of a number of industry and category leaders such as Philadelphia Cream Cheese, Tang, Oreo biscuits, Maxwell House, Cadbury, Oscar Mayer and Tang.
Kraft products hold major shelf space in big retailers such as Walmart and include many foodstuffs like mayonnaise, relish, sauces, biscuits, cereal and many other items.
Meditech’s distribution network is managed from a main warehouse, where members of staff dispatch the instruments both to local, as well as, international customers. Meditech has been successful in the past, but numerous customer complaints indicate a problem in supply chain management.
The firm has tried everything to keep manufacturing at the lowest costs in order to be competitive in the global market. The firm has used the chase manufacturing by maximizing customisation of the manufacturing process in order to have a way to minimise costs.
No doubt, supply chain management is the mixture of art and science that goes into improving the ways in which corporation finds raw materials it needs to make a product or service, manufactures that product or service and deliver it to the purchaser. The five basic mechanism of supply chain management are:
The logic behind its success is to be found in its mission statement – “meeting the everyday needs of people everywhere”. Thus out of every two households in the world one uses Unilever products (Jones, 2005,
According to the essay, in spite of these advantages, the company has faced several issues regarding the information system within or outside the organisation. The issues were related to the technical, managerial as well as the organisational factors. One of the technical issues was regarding the inefficient packaging of products.
A marketing strategy is a process that allows an institution or organization to direct its limited resources on broad opportunities, which increase its sales and sustain a competitive advantage. This asserts that marketing significantly enhances a strong customer relationship and creates value for customers.
The website provides information about the operations that Kraft Foods undertakes. Corporate information presented on the website introduces the website user to the actual business line of the company, highlighting the products and services
d companies to invent newer and newer means and ways of designing their supply chain to not only satisfy customer needs but also gain a competitive advantage in the market place.
The paper attempts to explore three important themes namely deployment of internet and IT
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