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White Water West Industries Lmt: - Case Study Example

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Summary
The case study deals with the relocation plans of the company “White Water Industries limited.”The company is located in Kelowna and is engaged in the business of producing fiber water slides for the customers. The company has grown tremendously over the last few years and is aggressively looking for further growth opportunities…
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White Water West Industries Lmt: Case Study
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"White Water West Industries Lmt:"

Download file to see previous pages The company has grown tremendously over the last few years and is aggressively looking for further growth opportunities. The company has historically depended on its parent company in order to get business but is has now started looking for more business outside. In order to achieve this it needs a bigger space to conduct its business. The present location has become unsuitable due to protest from the people about foul smell. The demographic profile of Kelowna has also undergone a change and the area is now a tourist place as well as a sprawling residential complex with little space for industrial expansion. Keeping these things in mind the case study deals with Whitewater’s dilemma in finding a new place for their factory. Three prospective sites have been identified. The case analysis tries to find the pros and cons of each of these sites along with the financial analysis and tries to suggest the best alternative out of the three available to White Water Industries limited. Problem Statement The main problem being faced by Whitewater Industries at present is to find out a new site for the production facilities. The present site is located in Kelowna. This area is now sprawling with various residential complexes. The area is also gaining popularity as a tourist destination. Polyester resin is used in the manufacture of polyester resin which contains styrene, a volatile liquid which has a very pungent smell. The residents of the area have a problem with this smell and are protesting against the plant which is in residential area. The residents had also complained against the company to the city. Thus the main problem which is discussed in the case study is the problem of relocating the plant to a different location and the selection of this location Sub problems The other problems along with the problem of relocation are – Increase in the business of the company which required a site that would allow for continued growth opportunities Finding a land which is not adjacent to residential area so that similar problem does not rises again Most of the employees of the company are from Kelowna area and are reluctant to move to the new site if it is too far away from their homes. Large number of costs associated with shifting of the entire operations elsewhere Analysis of the problem and sub problems Micro environmental factors or the stakeholder analysis is an important concept of marketing which can be applied in this case. While taking a decision the company has to ensure that all its stakeholders are satisfied with the company’s decision. Sometimes it is not possible to please all the stakeholders; the company then needs to prioritize according to the vision and the objectives of the company. In the context of Whitewater Industries the important stakeholders is the community surrounding the plant which is opposing the foul smell emissions from the plant? Apart from this employees and suppliers are also an important factor. The supplier of the company is supportive and has agreed to maintain the same rate in supplying goods even when the company shifts plants. However the company will face a lot of problem with employees. They are not willing to move away from Kelowna. So the company faces the option of either shifting to a location which is close by or paying a severance package to a large number of employees. New employees will bring with them learning costs and will also take a lot of time to settle in the job. The biggest stakeholder – the shareholders i.e. the parent Whitewater Company is the most important stakeholder. It wants the supplier company to search for more business; in order to achieve this objective the present plant is not satisfactory as it limits ...Download file to see next pagesRead More
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