We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Content Analysis of Australian Tourism Facebook Page: A Case Study of Government Use of Social Media - Research Paper Example

Comments (0) Cite this document
Summary
Gov 2.0 is not just about Government agencies using Web 2.0 technology as the name might be suggesting. Hence, we can say that Gov 2.0 is not primarily about social networking or use of technology…
Download full paperFile format: .doc, available for editing
Polish This Essay92.2% of users find it useful
Content Analysis of Australian Tourism Facebook Page: A Case Study of Government Use of Social Media
Read TextPreview

Extract of sample
"Content Analysis of Australian Tourism Facebook Page: A Case Study of Government Use of Social Media"

Download file to see previous pages Social network sites such as Facebook, Twitter, etc. have changed the way people communicate and interact casually as well as professionally. The Government agencies also need to change accordingly if they want to stay in touch with their people. Although, the world was very fast to adapt to various social networking sites and the social media overall, the government agencies took very little steps towards using it. The social media has changed the way people go about their daily routines and it has also changed the relationship of a government and its citizens. Hence, various government agencies are constantly trying to have a presence in the social media. The tourism industry of any country needs tremendous support from the government and mostly governments are responsible for administering it. Tourism relies deeply on information sharing. Tourists before deciding on a particular destination research about it a lot through various means. People who travel for leisure take a lot of time on decisions regarding destination and stay details. More importantly, an interesting point to mention here is the fact that the industry of tourism comes under the services sector and hence, people here rely more on experience rather than information. Therefore, the principles of experiential marketing apply here more which would imply that marketing through word-of-mouth would be the best option. Social media is all about consumers sharing experiences and it can serve as a major source of marketing a certain destination. A facebook page that promotes tourism in Australia would not only provide invaluable information on Australia and its various outstanding locations, it would also persuade the consumers in making the decision. Consumers share videos, photos of various Australian locations that they found fascinating and they also share their experience with other visitors of the page, providing information and persuading at the same time. Australian Tourism fan page on Facebook Tourism Australia’s fan page on Facebook was launched in 2008. The page has more than a million fans now who constantly share their experience and their love for Australia with the rest of the world. Facebook has become a popular location for consumer interaction regarding various products. Thus, it also offers similar advantages to the Australian Government looking to promote tourism in Australia. Social networking sites, particularly, Facebook offers an easy platform to the citizens for communication with government authorities. The government can maintain a more active relationship with the citizens, increase level of trust, besides providing a reliable and easy mode of communication. Facebook can also help in filtering citizens, so that a certain specific audience can be reached. Moreover, campaigning, raising awareness and increasing the involvement of citizens is a lot more easy using fan pages of Facebook while the government can monitor the content of the page, services delivered, video, audio, interactive applications, polls, and other content. The content on the page could be published elsewhere with government consent on other sites and social media. The page see Australia is an excellent example of Government using Facebook to promote touris ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Content Analysis of Australian Tourism Facebook Page: A Case Study of Research Paper”, n.d.)
Content Analysis of Australian Tourism Facebook Page: A Case Study of Research Paper. Retrieved from https://studentshare.org/management/1435306-content-analysis-of-australian-tourism-facebook
(Content Analysis of Australian Tourism Facebook Page: A Case Study of Research Paper)
Content Analysis of Australian Tourism Facebook Page: A Case Study of Research Paper. https://studentshare.org/management/1435306-content-analysis-of-australian-tourism-facebook.
“Content Analysis of Australian Tourism Facebook Page: A Case Study of Research Paper”, n.d. https://studentshare.org/management/1435306-content-analysis-of-australian-tourism-facebook.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
A Discourse Analysis regarding the use of Public Relations in Social Media: A Case Study of Proctor and Gamble and their Kids Thank You Mom Campaign Series
Table of Contents Table of Contents 2 Executive Summary 5 1.0 Introduction 6 1.1 An overview of the Procter and Gamble Market 6 1.2 Changes that the industry has undergone in social media 6 1.3 Justification 7 1.4 Research Purpose 7 1.5 Research Questions 8
25 Pages(6250 words)Research Paper
Analysis and Arguement on Britney Spears Facebook Page
In this modern world, continuous presence within social networking sites determines one’s social acceptability in the mainstream society. Most of the famous personalities make use of social networking as an innovative tool to communicate with their fans and to increase their acceptability in the society.
4 Pages(1000 words)Research Paper
Social media use and stress relationship
The findings of the study show that social media are positively moderated to stress (physical reaction of the body) and anxiety (psychological disturbances like the inconsistency and ambiguousness). However, the study found that participants, particularly the young ones who age from 18 years above, were more stressful and anxious after using social media websites than before using them.
5 Pages(1250 words)Research Paper
Marketing in Social Media (Facebook)
Marketing is an important business strategy that involves creating awareness of a certain product or institution. There are various methods to market a product, which include billboards, television and radio broadcasts, internet, road shows, newspapers and magazines among others.
5 Pages(1250 words)Research Paper
Media Content Analysis Just Go With It
This movie is positioned as a friendship, couple, and family movie that will definitely make them leave the movie house with a smile and hope for a better and happier life. “Just Go With It” is basically a story of a hopeless romantic surgeon (Adam Sandler) who has always had no luck in love, especially when his own bride-to-be ran away from him on their wedding day.
3 Pages(750 words)Research Paper
Social media use and stress relationship
However, there are 26.6%, which is the second highest percentile of participants who agreed that they are stressed. Table II shows that the highest number of participants who answered the survey are those whose age ranges from 18-24 (57.7%), to be
5 Pages(1250 words)Research Paper
How Pizza Hut uses social media Facebook, Twitter, Instagram, and Youtube
ing to their customers as well as a link to the website that individual customers as well as prospective customers can find more about their products and order online. Unlike their new facebook account, Pizza Hut twitter account was created back in December 2007 and consists of
4 Pages(1000 words)Research Paper
How can social media be used as a powerfful marketing tool in a small business (Using case study)
Facebook was its first attempt at marketing its products to people outside her own small social network of family and friends who have been her constant customers. This study provides the information on how the business’ sales increased through the use of Facebook
20 Pages(5000 words)Research Paper
Social media
My selection of Facebook is mainly based on the success story the social network has impacted on the family business. In addition, the use Facebook has been embraced by all
2 Pages(500 words)Research Paper
Ellen DeGeneres' Use of Social Media
According to the report regardless of the new legislation as well as criticism that as directed as Ellen, her career was not ruined by her declaration. After her sitcom was cancelled, the comedian endeavored to rebuild herself as a successful lesbian woman and within a short time; she began hosting her own talk show.
12 Pages(3000 words)Research Paper
Let us find you another Research Paper on topic Content Analysis of Australian Tourism Facebook Page: A Case Study of Government Use of Social Media for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us