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Gaining and Sustaining Competitive Advantage in the Airline Catering Industry: A Comparative Analysis of the Strategies Employed - Dissertation Example

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Gaining and Sustaining Competitive Advantage in the Airline Catering Industry: A Comparative Analysis of the Strategies Employed by LSG Sky Chefs and Gate Gourmet Abstract The airlines catering industry is a highly specialized undertaking because it requires a unique line of equipment, a specific type of training, expert knowledge in the technical and management aspects of onboard catering, and well-established ties with the airline industry…
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Gaining and Sustaining Competitive Advantage in the Airline Catering Industry: A Comparative Analysis of the Strategies Employed
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"Gaining and Sustaining Competitive Advantage in the Airline Catering Industry: A Comparative Analysis of the Strategies Employed"

Download file to see previous pages This dissertation examined the competitive strategies employed by two leaders in the airline catering industry, the LSG Sky Chefs and the Gate Gourmet. Like all companies specializing in on-board catering services, the two companies were adversely affected by the reduced demand and tougher security regulations imposed upon both the airline industry and the airline catering industry. The study found that despite the challenges to the industry which caused the closure of a number of smaller competitors, the two industry leaders undertook different strategies to enable them not only to survive but to take advantage of the changing business environment. While both companies explored new competencies beyond airline catering, LSG Sky Chefs diversified into different onboard airline services, while Gate Gourmet undertook acquisitions to gain capacities and penetrate other markets. Both companies continue to meet with moderate yet gradually increasing success. Acknowledgement DRAFT – TO BE MODIFIED I would like to express my heartfelt gratitude to the following who have extended invaluable support during the writing of this dissertation – To my dissertation adviser, Prof. XXX, for the patience and tirelessness with which he/she provided me guidance and advice To my [friends]…. To my [parents]… To all the foregoing, my thanks and appreciation, because without your help this dissertation would not have been possible Table of Contents Abstract 2 Acknowledgement 3 Chapter 1: Introduction 7 1.1Background of the problem 7 1.2 Statement of the research problem 9 1.3 Research objectives 9 1.4 Research questions 10 1.5 Significance of the research topic 10 1.6 Scope and delimitation of the research objectives 12 1.7 Ethical considerations 12 Chapter 2: Literature Review 14 2.1 Defining an airline (in-flight) caterer 14 2.2 Product development 17 2.3 Scope of duties and functions of an airline caterer 19 2.4 Safety and other operational issues on inflight catering 20 2.5 Ensuring safety in food brokering 24 2.6 Market conditions for the inflight catering industry 26 2.7 Conceptual framework 29 2.8 Theoretical Framework 30 2.9 Synthesis of academic literature 35 Chapter 3: Methodology 37 3.1 Research philosophy 37 3.2 Research strategy 39 3.3 Description of the data 40 3.4 Data gathering techniques 40 3.5 Data analysis 43 3.6 Rationale of the chosen methodology 45 3.7 Review of the problem 46 Chapter 4: Data and findings 47 4.1 LSG Sky Chefs 47 4.2Gate Gourmet 57 Chapter 5: Discussion 72 5.1 PESTLE Model for the Airline Catering Industry 72 5.2 Porter’s Five Forces Model for the Airline Catering Industry 75 5.3 SWOT Analyses 77 5.4 Comparison between the strategies employed by the two companies 81 6.1 Conclusion 83 6.2 Recommendations 85 Bibliography 88 Appendix A: Interview with Mr. Silvio Moretti, Gate Gourmet 92 Appendix B: Interview with Dr. Luigi Cartoni, LSG Sky Chefs 96 Appendix C: Italian Transcript of Interview with Mr. Silvio Moretti, Gate Gourmet 101 Appendix D: Italian Transcript of Interview with Dr. Luigi Cartoni of LSG Sky Chefs 106 List of Tables and Figures Table ...Download file to see next pagesRead More
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