A Bakery in Downtown, New Delhi - Essay Example

The preliminary research has revealed that there are very few bakeries in the populated areas of New Delhi and hence, the competitive edge of the bakery would be its location inviting a lot of pedestrian traffic on a daily basis. The main customers of the bakery would be office going youngsters and students who like mobile food and snacks and have a preference for Western origin food more than their local origins. The initial setup cost of the bakery including the construction, rentals, machinery, raw material, etc.

is around $ 76,000, which is an estimate calculated from the data of bakeries of similar capacity. New Delhi hosts majority of the Indian elite and average income people, and investing in a bakery that has numerous future prospects seems like an investment that is worthwhile. Moreover, bakery items have long changed their place from that of being luxury commodities and have now become necessities. Therefore, opening a bakery in downtown New Delhi would prove to be an extremely profitable venture with the rising share of the bakery industry.

The Gantt chart of the project shows that it would take the bakery more than two months approximately starting from research up until its launch. Project Description The objective of the project is to set up a small bakery that sells hot breads, rolls, cakes, etc. . The bakery would host products such as freshly baked breads, rolls, muffins, various cakes, biscuits, sandwiches, and other similar bakery items. The star product of the bakery would be different kinds of hot freshly made breads baked continuously during the day as ordered.

The bakery would also setup tables and chairs in its premises to provide seating facility to the customers. It would also have attractive packaging for takeaways and gifts. Market study has revealed that food business, specifically bakeries, restaurants, and other similar outlets suffer less even in the time of recession. Moreover, the business are easy to setup and not a lot of technical expertise is necessary. The revenue model of such a venture is also very simple and the risk involved is not very high, typically for investors investing in such a business.

In order for a bakery to be successful, we need very few basic things: a need in the market, taste and quality in the product. New Delhi is a sophisticated city and majority of India’s elite is located here. Here people have the income and the resources to spend on luxuries such as eating out and spending on bakery items. In addition to this, the star product of the bakery, i.e. the freshly baked bread is not even considered a luxury anymore. It has become a necessity for every modern household’s breakfast table.

Besides, a survey of the city areas where the offices and schools are located reveals that there are not many bakeries close by. Hence, a bakery that is in the middle of the daily hustle and bustle is bound to be successful, as it would get tremendous amount of attention and pedestrian traffic on a daily basis. Work Breakdown Structure WBS LEVEL WBS LEVEL 2 WBS LEVEL 3 Cost