Revised Progress Report - Assignment Example

In the case of Chopsticks Express, they are targeting only the small amount of Chinese consumers, who are the students of the State College. My efforts would be to make consumers aware of the Chinese foods in the market along with highlighting how the local customers could be attracted towards Chinese foods. The role of supervisor has been important for this project, and I have been guided by my supervisor throughout the project and this has helped in improving the quality. I have been incorporating the feedback of the supervisor and will continue doing so.

After receiving further feedback, the research will continue in steps for the submission of its final draft of the proposal. Work Completed I have received the approval and feedback from my instructor concerning my research based on my course, which includes supply and demand analysis in order to understand the competition in the restaurant market. The feedback from my instructor included instructions of carrying out my research and his instructions have been helpful in improving the work. Based on the feedback, I came to know by surveying the downtown area that Chinese restaurants are facing some direct competition from other Asian and American restaurants because some of the Chinese restaurants offer American or Asian based cuisine at lunch time.

The draft proposal was due from 10th June and after purifying my research according to the feedback received, I submitted my final proposal on 19th June with my final topic of Research Information of Chinese Restaurants in State College. My research included the analysis of Chinese restaurants. 13 Asian and 8 Chinese restaurants are located in State College Downtown. Among the Chinese restaurants Chopsticks Express offers the authentic cuisine of Chinese. Chopsticks Express, which is situated at the central in the state downtown, has an advantage because it could attract more customers apart from the local Chinese customers.

But the reason for not influencing other customers of the region, which I figured out from my survey, was that Chopsticks Express has a very crude environment. I found that majority of the people do not visit Chopsticks Express because of its unpopularity. The main weakness of the restaurant is that it does not have a welcoming environment and why would anyone want to visit a restaurant which does not have a welcoming environment? I read case studies about the restaurants, analyzed the competitive market of restaurants by supply and demand analysis.

In the ending days of June, I was supposed to work on the demography part. Demography includes the study of population size. The study included sample size of 800 customers who received a questionnaire; these 800 people were those who belonged not only to the area of downtown but also those who visit downtown. The questionnaire was also conducted from the managers of the Chinese restaurants operating in the State College downtown area. The responses from the questionnaire I conducted helped me to learn the importance of information; information plays an important role in terms of restaurant market.

The responses suggested that awareness of Chinese food in the US is relatively low and only local customers like Chinese students prefer Chinese cuisine in the US. For determining the possible solutions for the Chinese resta