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In Motion Analysis - Research Paper Example

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Research In Motion is one of the biggest mobile phone manufacturers in the world. RIM was founded by Mike Lazaridis, who is currently working with Jim Basille as the co-CEO of RIM. Before starting the manufacturing of blackberry smartphones, RIM was engaged in the development of wireless networks in Canada along with some other companies…
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"In Motion Analysis"

Download file to see previous pages Security officials say the inability to monitor BlackBerry traffic undermines efforts to protect national security. RIM has so far said it cannot unscramble data of its enterprise customers because it does not possess the keys needed to do so. After several meetings, RIM proposed it could share the IP address of BlackBerry Enterprise Servers, and the PIN and IMEI numbers of BlackBerry mobiles. India says that is not enough because it doesn't provide access to mails (FACTBOX - Problems BlackBerry services face in India, 2010) The proposed solutions by RIM for solving the security related problems while using blackberry phones in India has not been solved fully yet. RIM is trying to convince the Indian authorities with the help of some simple modifications in its existing technologies rather than going for a complete change. Indian authorities on the other hand are not ready to accept RIM’s offers. It should be noted that other mobile phone companies are ready to obey whatever the security measures suggested by the Indian authorities and therefore India do not want to accept the offers of RIM. RIM should realize that the necessity to market blackberry pones in India is theirs rather than India’s. No country will sacrifice their security measures for introducing a foreign mobile phone in its territory. “Research In Motion (RIM) founder Mike Lazaridis ordered a BBC reporter to end an interview after he was asked about his problems with India and Middle Eastern countries over security issues” (BlackBerry chief ends BBC interview after India query, 2011). It is evident from the above example that RIM is not ready to accept its mistakes and dealing the issues emotionally rather than...
Even though the growth opportunities for Rim are not so good at present, it can still regain its supremacy if concentrate more on changing some of its traditional business concepts. As mentioned earlier, RIM should be ready to modify its technologies to suit the needs of Asian markets, instead of keeping an adamant attitude with respect to technology changes. It should be noted that mobile phone market is facing stiff challenges at present because of the ongoing recession. Asia is the only region which escaped with fewer injuries in this recession period. So, RIM should shift attention more towards Asian market. Google and Apple are some of the companies which are raising stiff challenges to RIM. Apple is currently the second biggest and most valuable technology company in the world and therefore their products are always accepted with both hands by the customers. The case of Google is also not an exception. “Cheaper Google phones are making inroads in Latin America, Asia and Europe, threatening the popularity of Black-Berry models such as the Curve”. In short, RIM needs a revolutionary product now to compete effectively with the products of competitors. It should be noted that Apple grabbed the smartphone market because of their innovative iPhone series products. iPhone 5 is about to enter the global markets. Same way, Samsung is going to introduce the 3d version of its revolutionary Galaxy S2 product series. ...Download file to see next pagesRead More
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