Organizational culture - Dissertation Example

The research also studied the past researches and studies on the subject. According to one study of global consulting firm, KPMG ( can be accessed at:http://www.imaa-institute.org/docs/m&a/kpmg_01_Unlocking%20Shareholder%20Value%20-%20The%20Keys%20to%20Success.pdf) (what is a KPMG Study?), 83% of all mergers and acquisitions failed to create shareholder value and 50% of them actually ended up destroying shareholder value. The majority of these mergers and acquisitions failed because of cultural and people differences.

Kraft paid a very good price for the acquisition of Cadbury. It didn’t overpay and considering the worth of the Cadbury brand in its portfolio, it can be said that the deal was a very good bargain for Kraft. Kraft also believes that it will realize synergies or cost savings of $ 675 million annually by the end of the third year. It also wanted Cadbury because of its high market share in the high growth markets of emerging economies like India and Latin America. Cadbury enjoys a strong presence in these markets because it entered these markets much before they started emerging.

It enjoys a kind of first mover advantage in markets like India. (expand on this). According to the Boston Consulting Group Matrix analysis, Cadbury is a star in emerging markets like India and Latin America i.e. it has a high market share in a market that has a very high growth rate. The likelihood that this acquisition of Cadbury by Kraft will succeed is high. This likelihood will, however, depend on the ability of Kraft to achieve the most important critical factor of success which is the successful integration of the organizational culture of the two companies.

The Human Resources. Kraft paid a very good price for the acquisition of Cadbury. It didn’t overpay and considering the worth of the Cadbury brand in its portfolio, it can be said that the deal was a very good bargain for Kraft.Kraft also believes that it will realize synergies or cost savings of $ 675 million annually by the end of the third year. It also wanted Cadbury because of its high market share in the high growth markets of emerging economies like India and Latin America. Cadbury enjoys a strong presence in these markets because it entered these markets much before they started emerging.

It enjoys a kind of first mover advantage in markets like India. According to the Boston Consulting Group Matrix analysis, Cadbury is a star in emerging markets like India and Latin America.The likelihood that this acquisition of Cadbury by Kraft will succeed is high. This likelihood will, however, depend on the ability of Kraft to achieve the most important critical factor of success which is the successful integration of the organizational culture of the two companies. The Human Resources Management will play a very critical role in this.

As has been already recommended, the strategy of the management and Human Resources management should create such conditions where the two much different cultures of Cadbury and Kraft can productively coexist. Cadbury has a very strong organizational culture of its own. Any attempt by Kraft to impose its culture on this organizational culture of Cadbury may have disastrous results.