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Power Play for Howard, Negotiating - Assignment Example

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Negotiation is the process of communicating back and forth, for the purpose of reaching a joint agreement about differing needs or ideas. It is a collection of behaviors that involves communication, sales, marketing, psychology, sociology, assertiveness and conflict resolution…
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Power Play for Howard, Negotiating
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"Power Play for Howard, Negotiating"

Download file to see previous pages Another important consideration is that negotiation implies acceptance by both parties that agreement between them is required before a decision can be implemented. The requirement of negotiation is there need to be minimum two parties involved in the negotiation process. There must exist some common interest, either in the subject matter of the negotiation or in the negotiating context that puts or keeps the parties in contact. Introduction to case: Power play for Howard Juwan Howard is a 23 year old young basket ball player. And this case study dealt with the young players negotiation techniques between the two teams. Howard was introduced in 1994 by the Washington Bullets, a junior from University of Michigan with the 11 year contract for $37 million. He was hard working and, for the most part, conducted himself with class and dignity on and off the court. Juwan Howard became a all time favorite key player in the basket ball team. People of Washington wanted to keep Juwan Howard with them as he is a star player and they wanted a win to Washington after a long span of 9 years. Even the agents and managers of various clubs wanted to keep him with them. Hence there was a huge demand for Juwan Howard in the society and this case study tell us about the negotiation technique that adopted by Juwan Howard to increase his bidding value and also the agents to bring Juwan Howard in their team but not creating any financial risky situation to their respective clubs. Negotiation is not a very simple process. In negotiation each party wants to have their upper hand and want to gain profits. Therefore during negotiation each party will have certain advantages it can be tangible and intangible, costs and risk associated with their contracts. Hence it is the capacity of a person who does the negotiation to ensure that he will get the maximum benefits. Negotiations involved in this case study are bit complicated as all the parties involved in it and they were just observing other peoples move so as to open their trump card. In this case study Juwan Howard’s name and fame is going to give a lot of benefits to him in terms of money. The basket ball game is very famous amongst the people so each game used to get around $136,000 revenue, and hence Juwan Howard thinks that he also should get a very good remuneration for himself. Moreover Howard is emotionally attached to Washington, and leaving will cause him lot of pain which is also can be reason for high quotation. Although he agreed to leave Washington and join Miami Heat, which gave a guaranteed seven year, contract worth $100.8 million. It is the biggest deal in the history of team sports, along with luxury hotel suites and limousine service during his road trips. This is a huge deal for Howard in his young age of 23 years. Howard almost was the highest paid basketball player during the 1996 and 1997 season, but his contract was voided by the NBA. However the confused story of Howard returns to the Bullets in August 1996 signing a contract, but Heat went to court challenging the NBA’s ruling. But using the Heats quotation Howard and his agents could negotiate better with Bullets winning a contract of over 100 million. This explained the extent to which the pro sports have become a mesh of emotion and financial reason with on court talent and the off court financial ...Download file to see next pagesRead More
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