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Blackshop Restaurant - Essay Example

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Blackshop Restaurant Table of Contents Introduction 3 What should Cerny do about Open Table, and why? 3 What sort of operational strategy should he consider for the restaurant (come up with a plan of what he should do and in what order)? 6 Conclusion 9 Reference 10 Bibliography 10 Introduction The project explores the present conditions of the Blackshop restaurant which was established by the Cerny bothers’ father John Cerny in the year 1983…
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Blackshop Restaurant Essay
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"Blackshop Restaurant"

Download file to see previous pages The Cerny brother emphasised on the concept of human tough and considers the tremendous success of the restaurant for the same. However, it is seen that extensive work done manually gives rise to mistakes which consequently affects the quality of services and impacts on the revenue too. The project makes an analysis of the present conditions of operations for the restaurant. Based on the above it puts forth reasons why an online reservation system called Open Table must be incorporated. The relative advantages of doing the same are presented in the project. Finally, a suitable operational strategy has been recommended in the project. This includes the market analysis, marketing and advertising plan, reservation system and operations for the restaurant. The quality of services and the role of the front office staff have also been highlighted in this regard. What should Cerny do about Open Table, and why? In order to know whether the Open Table system should be incorporated in the organization, it is important to understand the functions of the system and its relevance in the organization. ...
The system is used by users for the construction of customer databases which fosters guest recognition and allows targeted e-mail marketing. Moreover the open system also helps the restaurants to save cost and time, improve their services, attract businesses, and increase revenue in terms of the numbers of diners and also improve efficiencies with tools of table management. The system was primarily aimed at the independent restaurant groups, restaurants, hotels and resorts. The system has been adopted by numerous customers across different nations like Canada, United States, United Kingdom, France, Germany, Japan and Spain. The main advantage offered by the system is that it allows its users to allow electronic reservations using their website. Adopting the system would prove to be beneficial for Blackshop due to a number of reasons. The restaurant would serve numerous guests every night during the week which would go up to 200 guests during Friday and Saturday nights. In addition to this during the busiest nights the number of visitors would rise to 300. The restaurant was required to use the system of flexible sitting to accommodate the high rate of turnover during the busy nights. The reservations were usually done manually. However, walk-ins proved to be a challenging job for manual work and created difficulty in managing the reservations and keeping track of what was going on. Thus the use of the open system could be adopted by the restaurant as the estimated number of lunch customers were walk-ins. The present reservation system was operated completely manually. The main reason behind this was to maintain a human touch in all the ...Download file to see next pagesRead More
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