We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Service Quality Management: Starbucks - Essay Example

Comments (0) Cite this document
Summary
The aim of the paper “Service Quality Management: Starbucks” is to analyze the culture of performance excellence at Starbucks which is reflected in its people-oriented strategy. Its mission statement includes diversity management…
Download full paperFile format: .doc, available for editing
Polish This Essay92.9% of users find it useful
Service Quality Management: Starbucks
Read TextPreview

Extract of sample
"Service Quality Management: Starbucks"

Download file to see previous pages There are a lot of training programs that give details as to exactly which items ought to be used while making the coffee and how they vary with the type of order. Here there is very little flexibility for the employees to something different from the orders given; however, in the department in which I was working, that is the sales department, employees were given a lot of flexibility and opportunity to come up with new ideas and share ideas with each other. The performance excellence framework that Starbucks is following is a sequential process which begins with job description, followed by establishment of work goals and performance review and ends at reward management. However, the process actually does not end here; the company conducts continuous performance management of its employees in order to achieve performance excellence. When I joined Starbucks, I was given a copy of the code of ethics along with the objectives I was expected to accomplish and terms of payment. The USP of Starbucks, according to me, is excellent communication with employees. Memos are circulated and information is constantly updated on the company website and on notice boards. Furthermore, the company conducted 360 degree feedback to ensure that I was assessed from a variety of sources not just the manager. Thus, based on my experience I can conclude that the company demonstrates high levels of performance excellence. Mc Donald’s Much was similar about my experience at Mc Donald’s....
Thus, based on my experience I can conclude that the company demonstrates high levels of performance excellence. Mc Donald’s Much was similar about my experience at Mc Donald’s. The company truly believes that humans are an invaluable resource and that the exceptional performance of Mc Donald’s is the result of its superior HR. Working as a sales representative, I learnt from my manager that the company insisted on flexibility and instructed managers to stick to one aim for only half of a year. Instead of building strategy around structures, the company built structures around strategy. This was very motivating for me and it brought out my best potentials because emphasis was given to what employees could offer rather than accomplishing what they were ‘told to do’. I was not the only one who loved working at Mc Donald’s; 90% of employees around me claimed “I’m lovin’ it”. The best part about the company was that, even though I was working in the sales department, I was initially given induction training about the operational side of the company as well. This gave me a sense of ownership in the company, even though I was a fresh recruit. Therefore, one may infer that the company operates under high levels of performance excellence. How can quality outcomes be improved? Starbucks The company’s quality outcomes have declined over the years as demonstrated by the model on service quality and customer satisfaction used by Starbucks. The main issue with Starbucks is that it is measuring the wrong parameters to gauge customer satisfaction and service quality outcomes; it is focusing on parameters that account for product quality rather than service quality. Thus, the parameters that is using do not fall in the CSI category. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Service Quality Management: Starbucks Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/management/1416419-service-quality-management-reflective-essay
(Service Quality Management: Starbucks Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/management/1416419-service-quality-management-reflective-essay.
“Service Quality Management: Starbucks Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/management/1416419-service-quality-management-reflective-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Company Strategic Analysis
Moreover, Starbucks Company markets books, music, and films through its Entertainment division and Hear Music brand. Its vision is to “establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow” and its missions statement are categorized separately towards its coffee, partners, customers, stores, neighborhood and shareholders.
6 Pages(1500 words)Essay
Research a hospitality business
You can also find a gift for a friend or a family member who also enjoys coffee. This is the atmosphere that Starbucks has created across the world. Starbucks has been a popular place for coffee around the world. In the UK, it has become popular for its coffee and expert customer service.
8 Pages(2000 words)Essay
Starbucks Coffee and Its Target Audience
Though the company specializes in coffee but it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to United States.
8 Pages(2000 words)Essay
Organizational Structure Paper
According to Howard Schultz, Chairman, President and CEO of Starbucks, their structure is in consonance with their “multi-brand, multi-channel strategy” (DeGrande, 2011). DeGrande goes on further to state that presently, Starbucks’ retail business is structured as Starbucks U.S.
4 Pages(1000 words)Essay
Starbucks's CSR (CORPORATE SOCIAL RESONSIBILITY)
This is a corporate level strategy to align the business with mission statement, a requirement for aligning stakeholder values and principles with operational strategy. Because of this mission and corporate level conception, Starbucks is able to transform its image to that of corporate social responsibility in order to achieve the market gains that the business is looking for.
3 Pages(750 words)Essay
Select an international organization with subsidiaries and examine the operations of the firm in at least two different countrie
Indeed, the company operates in over 60 countries including United States of America and United Kingdom (“Starbucks Corporation” 1). Starbucks Coffee Company is the largest and most popular coffee retailer, roaster, and brand of specialty coffee across the globe (“Starbucks Corporation” 1).
4 Pages(1000 words)Essay
Marketing Planning process
About thirty-five million customers visit a Starbucks coffeehouse each week. With 5,028 company-operated and 2,633 licensed-location coffeehouses in the United States and international locations in thirty-six countries, consumers are enjoying the Starbucks experience in every part of the world.
8 Pages(2000 words)Essay
How is the Innovation impact in Starbucks organization
Though the competitors also offer a variety of channels in which to purchase their products, Starbucks remains the industry leader. Innovative sales initiatives and store practices remain top priority for the organization.
2 Pages(500 words)Essay
Exploring Strategy :Starbucks (Strategy Evaluation)
The company has a global reputation because of its unique experience defined by an outstanding atmosphere, exemplary customer service, and a diverse range of products. In the recent past, the company has expanded both locally and globally and now has branches in
8 Pages(2000 words)Essay
Strategic Analysis
It is renown in the coffee shop industry due to its extraordinary services and longtime existence in the market. Their largest market share is however in the United States (Starbucks, 2014, retrieved from
12 Pages(3000 words)Essay
Let us find you another Essay on topic Service Quality Management: Starbucks for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us