StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The VW Resende Modular Consortium - Essay Example

Comments (0) Cite this document
Summary
The goal of this paper “The VW Resende Modular Consortium” is to evaluate the contribution of VW’s supply chain strategy to its overall company strategy, with reference to Michael Porter’s strategic framework, to analyze the ways in which VW could employ technology…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
The VW Resende Modular Consortium
Read TextPreview

Extract of sample "The VW Resende Modular Consortium"

Download file to see previous pages The idea of a modular consortium consists of separating the product into sub-assemblies (modules) which are delegated to and entirely provided by a specific module supplier. Therefore, the module supplier is responsible for assembling its module directly on the automaker’s assembly line (Pires 1998, 225). By establishing strong partnership with 7 key suppliers and outsourcing 100% of its manufacturing, VW was striving to: optimize the operating costs, minimize the coordination costs, to improve cooperation between the partners (suppliers), to improve quality and productivity, to increase the market share, and to utilize space more efficiently.
Referring to the Porter’s strategic framework, VW’s strategy of manufacturing trucks in Brazil could be defined as a Focus Strategy. Under a focus strategy the firm concentrates on one or a limited range of segment of the market (Thompson and Martin 2005, p.287). Thus did VW, by focusing its manufacturing process on trucks. Working in the automotive industry throughout the world, VW has made a decision to focus mainly on one segment of the automobile industry in Brazil. It was a truck production sector. While this strategy was different from the overall company strategy, VW had to act in a way that best fitted the organization’s competitive environment in Brazil. The company benefited from its specialization on truck segment by gaining strong competency in the production of trucks and some of their modules. According to the information....
g costs, minimize the coordination costs, to improve cooperation between the partners (suppliers), to improve quality and productivity, to increase the market share, and to utilize space more efficiently. Referring to the Porter’s strategic framework, VW’s strategy of manufacturing trucks in Brazil could be defined as a Focus Strategy. Under a focus strategy the firm concentrates on one or a limited range of segment of the market (Thompson and Martin 2005, p.287). Thus did VW, by focusing its manufacturing process on trucks. Working in the automotive industry throughout the world, VW has made a decision to focus mainly on one segment of the automobile industry in Brazil. It was a truck production sector. While this strategy was different from the overall company strategy, VW had to act in a way that best fitted the organization’s competitive environment in Brazil. The company benefited from its specialization on truck segment by gaining strong competency in the production of trucks and some of their modules. According to the information, received from the interview with Jose Ignacio Lopez, the VW Resende Modular Consortium could enable the company to gain significant competitive advantage among the rivals. These included: modern and productive manufacturing process, relatively low cost, quality of the trucks, simultaneous engineering process with the suppliers, speed in the development and launching of new products, common corporate goals and objectives (trend to work more toward mutual success) (Correa and Park, n.d., pp.1, 7, 10). With Focus strategy approach the company can seek either lower costs or differentiation (Thompson and Martin 2005, p.287). Therefore, by going deeper to the Porter’s focus strategy, it is possible to assume that the VW’s Resende ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The VW Resende Modular Consortium Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/management/1410946-global-supply-chain-management
(The VW Resende Modular Consortium Essay Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/management/1410946-global-supply-chain-management.
“The VW Resende Modular Consortium Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/management/1410946-global-supply-chain-management.
  • Cited: 1 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The VW Resende Modular Consortium

British Retail Consortium Policy on Theft from a Shop

...Policy Issues in the Criminal Justice System: British Retail Consortium Policy on Theft from a shop   This is a response to the Sentencing Guidelines Council’s draft policy on sentencing cases of theft from a shop. EXECUTIVE SUMMARY: The Report here is a response to Sentencing Guidelines Council’s draft policy and deals on sentencing cases of theft from a shop. The organization represented here is British Retail Consortium and policy issues given here by Sentencing Guideline Council’s draft policy are on the criminal justice system and how the theft from a shop would be dealt with. In the first instance I’ll describe the organization, the British Retail consortium and explain the role of the organization and my role as representative...
8 Pages(2000 words)Case Study

Business Analysis: Joint Venture of VW in China

...Business Analysis: Joint Venture of VW in China Abstract Joint Ventures are an effective way to form strategic partnerships in foreign countries. A joint venture partnership helps the foreign organization to enter the market, to learn the local business, and to gather market share rapidly. It also helps the local partner to gain access to global business processes and technology and to raise their stature in the local and the international market. However, a successful Joint venture can only be maintained if both the partners share their local vision, agree on marketing and production strategies, and can provide complimentary capabilities to the business. Joint Ventures can only be nurtured by transparent and effective communication...
18 Pages(4500 words)Essay

The VW Resende Modular Consortium

...in a way that best fitted the organization’s competitive environment in Brazil. The company benefited from its specialization on truck segment by gaining strong competency in the production of trucks and some of their modules. According to the information, received from the interview with Jose Ignacio Lopez, the VW Resende Modular Consortium could enable the company to gain significant competitive advantage among the rivals. These included: modern and productive manufacturing process, relatively low cost, quality of the trucks, simultaneous engineering process with the suppliers, speed in the development and launching of new products, common corporate goals and...
11 Pages(2750 words)Essay

Modular Integrated Manufacturing Systems (MISS)

...Enterprise Resource Planning as a Modular Integrated Systems Strategy Department Small and Medium Enterprises are moving over from old systems to new systems daily to improve the production process, reduce costs and achieve customer satisfaction without compromising product quality. With many strategies involved in the process of change over, this paper looked at the integration using Modular Intergraded System Strategy. It highlights on its benefits over other systems and on the end results achieved. Small and medium enterprises (SMEs) are operating in times that are full of competition amongst themselves and other larger companies locally and internationally. This means they have to increase efficiency in the manufacture...
7 Pages(1750 words)Essay

Modular questions for vendor systems

...Modular Questions for Vendor Systems John Jones Module 4 DQ In order to ensure their healthcare facility is compliant with the 2014 deadline for the electronic health record (EHR), the informatics professional has many choices available to him or her. The two main methods of incorporating EHR, also called EMR, are “best of breed” and integrated systems. A good example of best of breed is if the current system the HCF is using is working very well, new EMR software could upgrade the current OS very easily. In contrast, starting completely over with all new software constitutes the integrated system (Kleaveland, 2007). Although both best of breed and integrated system are very different and have their own particular nuances, the two...
2 Pages(500 words)Article

Modular questions

...Law Number: Module 5 DQ 2 Whether Hospitals Which Engage In GPO Engage In a Form of Price-Fixing Group Purchasing Organizations (GPO) are also known as buying groups, being known as entities that assist healthcare providers like nursing homes, hospitals and home health agencies to accrue more savings, discounts and other forms of efficiencies by aggregating the volume of purchases as a leverage for negotiating more favorable discounts with vendors, distributors and manufacturers. The Health Care Supply Chain Association (HSCA) is one of GPO’s most prominent groups among healthcare services providers. Nevertheless, the fact that hospitals engage in GPOs does not automatically mean that they engage in a form of price-fixing... Number: Module 5 ...
2 Pages(500 words)Assignment

Dicussion questions Modular 7

...Law Number: Module 7 DQ That many complexities characterize healthcare services provision is exemplified by the complex task of determining patients’ mental competence. The complexity of the matter is underpinned by fundamental ethical issues such as the best interest of the patient and his or her autonomy. The patient’s best interests are epitomized by the need to treat him or her or succor his or her life through medical intervention, on one hand. On the other hand, the need to maintain the patient’s autonomy means that his or her right of self-determination must be respected. Because of this, several measures have been set to balance these somewhat conflicting values. When the patient’s mental competence is in question... Number: Module ...
2 Pages(500 words)Assignment

Identify the key cross-cultural issues faced by the Airbus consortium and relate these to the GLOBE projects clusters of business cultures. Critically evaluate the usefulness of this research in understanding the issues involved and in devising viable

...The key cross-cultural issues faced by the Airbus consortium. Introduction Economic patriotism is devotion and loyalty that consumers have put on a particular good or service that has been manufactured in their country, or a good or service that originates from that country. It is practiced by persuading consumers to buy goods from their country ,its also done through increasing tariffs of goods coming in the country .This is done to ensure that the economy of that country is protected by preventing foreign investors from acquiring local companies ,and these will ensure that they control the market forces. GLOBE project is a programme that is long-term designed to operationalize, conceptualize, validate and test an integrated cross...
9 Pages(2250 words)Essay

BIMStorm Presentation at Healthcare BIM Consortium by Onuma

... Essay, Engineering and Construction My choice of video is BIMStorm presentation at Healthcare BIM Consortium by Onuma, Balfour Beatty, Broaddus and several other people. . The video is footage on the how the company through its sponsors has transformed the construction industry. Essentially, BIMStorm videos provide good framework in data construction in an innovative way and significantly provides new approach to business. In this case, various presentations by the different affiliates are provided in clear manner to highlight just how much BIMStorm has made work easier and promoted their businesses growth. Kevin Ellis a technical account manager explains that BIM basically takes different technologies and merges them to work...
1 Pages(250 words)Assignment

Call Handler Training Programmes: Is Modular the Answer

...Call Handler Training Programmes: Is Modular the Answer Call Handler Training Programmes: Is Modular the Answer In the United Kingdom, a united police force does not exist. Various police forces are organised at the district level only, and there are presently 43 such forces (Policing 2006). Given the local focus on different types of crime in these districts, a single police organisation would be hard pressed to offer training throughout the UK that would cover all areas. The Association of Chief Police Officers in England, Wales & Northern Ireland (ACPO) and the Association of Chief Police Officers in Scotland (ACPOS) are the two major organisations involved in trying to coordinate police services, but it is the fragmented nature...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The VW Resende Modular Consortium for FREE!

Contact Us