Supply Chain Management of Marks and Spencer - Essay Example

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This essay overviews the supply chain management of a very successful leading retailer of the United Kingdom - Marks and Spencer. The paper also analyses whether the company has been able to respond to the changing demand of the market by improving its supply chain strategy over time…
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Supply Chain Management of Marks and Spencer
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Download file to see previous pages The essay "Supply Chain Management of Marks and Spencer" examines supply chain strategies of one of the most famous retailers in the UK, Marks and Spencer (M&S). The paper will also discuss supply chain structure that the company has been designed to implement its supply chain strategy.
At the time of its initiation, M&S did not face much competition as the number of market players was very small. However, over the years the number of retail firms has increased in the UK as well as throughout the world with increasing popularity if retail culture. With the increase in the level of competition, M&S felt it necessary to devise some effective strategies to deal with increased market competition.
In order to sustain in an intensely competitive market, it is very much necessary to retain existing customer base and expand it over time. M&S has rightly recognized this need and accordingly have placed focus on delivering goods in the best possible manner to its customers. This strategy is very helpful in improving the profitability of the firm and fostering a huge competitive advantage in the industry. M&S have now emphasized on delivering high-quality up-to-date garments at fair prices to its customers.
M&S has also realized that purchasing from overseas suppliers is the most effective way of saving costs. As one of its competitive strategies, the company emphasizes on redesigning its stores in such a way that they provide more comfort, more space, and more convenience to the customers at the time of their shopping and browsing....
M&S has rightly recognized this need and accordingly have placed focus on delivering goods in the best possible manner to its customers. This strategy is very helpful in improving profitability of the firm and fostering a huge competitive advantage in the industry. M&S have now emphasized on delivering high-quality up-to-date garments at fair prices to its customers. (Neef,. 2004; Hensher, 2001) To survive under extremely competitive environment, it is necessary to improve its operational activities, suppliers, logistic, designing of stores and so on. The old stocks should be cleared from the warehouses to give way for new stocks that are up-to-dated. Apart from this, it is also necessary to provide due consideration on packaging of the products. M&S has identified all these needs for improving its competitive strength in the market and has designed competitive strategies accordingly to meet these needs. (Neef,. 2004; Hensher, 2001) M&S has also realized that purchasing from overseas suppliers is the most effective way of saving costs as well as of providing the products to the customers at lower prices. Hence, it has abandoned its policy of confining to UK suppliers only. (Neef,. 2004; Hensher, 2001) As one of its competitive strategy, the company is emphasizing on redesigning its stores in such a way that they provide more comfort, more space and more convenience to the customers at the time of their shopping and browsing. (Neef,. 2004; Hensher, 2001) Supply chain strategy: For a large scale of business enterprises, Marks and Spencer, one of the famous retailer in Britain, had set a very big example. For a very long time, Marks and Spencer has been a leader in the industry where there is a team of local suppliers working ...Download file to see next pagesRead More
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