We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Exemplar design & advertising agency - Coursework Example

Comments (0) Cite this document
Summary
Exemplar Design &Advertising Agency Name: Class: University: Date: Introduction Exemplar Designs is a recently set up design and advertising agency comprising of ten veteran designers, creative director, copy writers, strategists, public relation officers, and a procurement officer…
Download full paperFile format: .doc, available for editing
Polish This Essay92.5% of users find it useful
Exemplar design & advertising agency
Read TextPreview

Extract of sample
"Exemplar design & advertising agency"

Download file to see previous pages Below the line advertising comprises of production of calendars, T-shirts, caps, wrist band and newsletters. Creating the environment The company’s structure shall be two fold comprising of a business structure and an organization structure. The business structure shall be a partnership between the original ten designers whom I have recruited. This will act as an incentive to encourage them own the business and to work towards success The business will adopt functional organizational structure. This is ideal for small business startups. The business will have specialized departments that will report to single authority (Day and Zacarro, 2004). It will help in grouping every department in the organization in line with its core functions within the design agency. However, we shall maintain a level of flat management policy where by the various department heads shall have an open door policy to eliminate communication barriers (McCauley and Rudeman, 2010). The success of any company depends on the management as well as individual employees. The management should create a favorable environment by making a management decision based on the situation (Goleman 2000). Core values For a company, core values provide the guiding philosophies that form the basis of how the company management and it employees behave. Exemplar’s key core values will be contained within its mission statement. The company shall entrench a value system whereby innovation and excellence shall be encouraged and nurtured among its people. This shall further be reaffirmed by our mantra” Communication that adds value”. Second value preposition for the company is commitment; the company shall stress the importance of team members owning the various projects they are tasked with. Thirdly passion for the job will be a prerequisite for each individual working under the roof of Exemplar as they are our brand ambassadors to customers. Because we are in the business of selling dreams passion needs, this has to be an ingrained trait right from the account executive, the copy writer and the tea lady. As a teamwe can only be effective in this endeavor if we are passionate about our cause. Because we are working in an idea oriented environment, creativity shall be one of the key pillars to Exemplar’s core values. (Day and Zacarro, 2004). It shall be harnessed through various ways, the most important of this being brainstorming sessions. Exemplar wants to pride itself as a company that conserves the environment and will also seek to minimize on energy cost. This will include seeking out office space that uses natural light within the premises, use of energy saving bulbs and also using paperless forms of communication and recycled paper in all it stationery needs. The last value preposition of the company shall be open-mindedness. Everyone who works in an agency has to have an open mind since there are times ones patience might be overwhelmed by demands from customers, colleagues or immediate supervisors (McCauley and Rudeman 2010). Exemplars culture shall seek to build an identity that will be easily associated with the design firm both by the internal staff and our customers through constant and mandatory practice of certain beliefs, meanings, language, values, rituals, norms which are the normal behaviors expected in the organization. Also for the new employees that ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Exemplar design & advertising agency Coursework”, n.d.)
Retrieved from https://studentshare.org/management/1404232-leadership
(Exemplar Design & Advertising Agency Coursework)
https://studentshare.org/management/1404232-leadership.
“Exemplar Design & Advertising Agency Coursework”, n.d. https://studentshare.org/management/1404232-leadership.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Advertising Signals
Advertisements are a way of spreading information, all advertisements, of different kinds has different kind and different level of information vested in it For example: Rolex watches introducing a new line of watches and Roger Federer promoting these watches and informing the audience how stylish and how lavish the watches are through the advert.
2 Pages(500 words)Coursework
Controversial Advertising
It is anchored on the premise that word of mouth remains the most effective form of promotion and that peer group recommendation is the ultimate marketing weapon. Stealth marketing campaigns help marketers to cut through the clutter of traditional advertising.
30 Pages(7500 words)Coursework
Advertising through Video Games
Brand Dominance is undoubtedly the main distinguishing factor among companies today; as every organization aims to set its product's branding a class apart from the rest. A global brand name has become the most sought after weapon for directors of leading companies to lay any competition to rest and achieve a global success.
35 Pages(8750 words)Coursework
Advertising to Children
This dissertation aims to explore and contribute to the ongoing debates on the ethical and sociological issues arising from advertising to little children. The aim is explore a way forward for this ongoing issue without endorsing either side of the parent-marketer debate/blame game.
38 Pages(9500 words)Coursework
Analysing an advertising
This paper will focus on the analysis of a selected Coca Cola advertisement highlighting the different promotional elements and how they are used to persuade the buyers to try out the Coke drink. In an
2 Pages(500 words)Coursework
Develop an advertising campaign
The “ride of your life in performance style” campaign will help the wide range of stakeholders that the Nissan brand is a high quality brand, which is devoted to giving the users of the
5 Pages(1250 words)Coursework
Physical Design
Creation of database in SQL Server and tables in the new database, selecting appropriate data types for the columns, setting a primary key for each table, and setting allow nulls as appropriate also create a database diagram and relationships among tables (Dewson, 2012). Finally, provide some sample data to each table.
2 Pages(500 words)Coursework
Bridge design
The already constructed bridge is more than 100 years old and in a very bad condition to carry heavy transportation to and from the
12 Pages(3000 words)Coursework
Application of Advertising
But before analyzing the campaign itself it is interesting to look through the facts from the company history. It is a division of the German
7 Pages(1750 words)Coursework
Final Project on Defense Contract Management Agency
These organizations, however, have the obligations and requirements to adhere to legal and ethical codes of operations in the climate of business arena. Other organizations also have their ethical principles and codes
15 Pages(3750 words)Coursework
Let us find you another Coursework on topic Exemplar design & advertising agency for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us