Corporate social responsibility influence consumers behavior - Dissertation Example

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CORPORATE SOCIAL RESPONSIBILITY INFLUENCE CONSUMERS BEHAVIOR Introduction This is the data analysis chapter where two major activities shall be played by the researcher. These activities are the presentation of data and discussion of data. These two shall be done quantitatively meaning that there shall be the use of numeric indexes with the core employment of calculations undertaken with the use of the SPSS…
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Download file to see previous pages The presentation and discussions of variables that were collected by use of the questionnaire are therefore undertaken below. RESULTS AND DISCUSSION General Information Gender of Respondents From the responses that were received, it was found upon sorting of responses according to the gender or sex of respondents that forty three (43) of the respondents were females whereas eight (8) respondents were males. From the data, it can be said that there was an apathy on the side of the males when it comes to responding to customer behavior related questions as the ratio of males to females is more than 1:5. In relation to the literature reviewed, it can be said that there are more females who are more enthused about keeping a specific shopping (customer) behavior as compared to males. Age of Respondents Two major categorizations were provided for respondents to choose from in terms of their ages. From the coding that was done, it was realized that a specified pattern as shown in the age groupings of respondent. From the responses, it can be noted that there were more respondents within the age group of 18 to 24, which had as many as 43 call ups as compared to those aged 25 to 34 within just 8 call ups. This trend could actually suggest that M&A has more young customers as compared to older customers. Among other reasons, the fact that most products and services offered by the company are highly oriented for tertiary education students who often fall in the age group of 18 to 24 (Burke et al, 2006). Employment Status of Respondents Respondents were asked to indicate as part of the general and demographic information, their employment status. The responses that were sampled have been presented in the table below. Employment Status Number of Respondents Percentage Part time student 1 1.86 Full time student 45 83.3 Unemployed 3 5.56 Part time employed 2 3.702 Full time employed 3 5.56 Retired 0 0 Total 54 100 From the table, it can be seen that as many as 83.3% of the respondents were full time students. This is a direct confirmation of literature that M&S is more popular among tertiary education students because of the line of products and services that the company offers. Other contributing factors to this are the strategic location of shops undertaken by M&A in various university campuses as a marketing strategy (Weber, 2010). 5.56% each were unemployed and full time employed workers whiles 3.7% were part time employed workers. There was 1.86% part time student with no retiree answering to the questionnaire. Average income of respondents A range was set for the average annual earning or income of respondents. The range was given ?10,000 interval and responses from participants is represented below. Annual income Number of Respondents Percentage 0 to 10,000 45 88.24 10,001 to 20,000 3 5.88 20,001 to 30,000 3 5.88 30,001 to 40,000 0 0 Over 40,000 0 0 Retired 0 0 Total 51 100 The table shows that greater percentage of respondents too an annual salary of ?10,000 or less. Their percentile is given as 88.24 whereas those who took more than ?10,000 but less than ?20,000 had a percentage representation of 5.88%. The same percentage was recorded for those taking between ?20,000 and ?30,000. Based on literature that shopping activities are common among people who make average minimum wage ...Download file to see next pagesRead More
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