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Vendoline Company - Case Study Example

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The Vendoline Company is a technological company involved in delivering technological solutions and internet services to corporate and individual clients. The company targets middle class and upper class clientele and has large market segments in Turkey and European market…
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Vendoline Company
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"Vendoline Company"

Download file to see previous pages The management of the organization has invested in excellent service delivery and innovation in meeting the consumer demands. The company is located in Turkey and has a national and international presence in sections of Middle East and Europe. The company is valued at $393, 338. It has a traffic rank of over 500,000 in Europe. As a service provider, Vendoline Company has determined what the consumers expect. The top level management has been investing in real-time access of customers to information like prices and terms of delivery. My role was to ensure that web hosting management systems were functional and effective. I was coordinating a team of IT experts who were had direct contacts with customers. This enabled me to assess the effectiveness of the organizational management practices and systems in the company. Problem statement How can organizational performance in technology-based organizations be enhanced? Technological companies are faced by the challenge of rapidly changing external environments. The management has focused on external competition and environment and failed to invest in the internal competencies of the organization. This has compromised excellence in service delivery. There is a need to research on the factors that affect quality and organizational performance in technology based organizations....
Modern organizations are directly connected to technological systems that affect their performance and appeal to the clients (Andres, 2001). The company has strategic plans to increase reliance on technological innovations in future. Organizations face resistance to change from employees. Technological organizations must be flexible while implementing models. Globalization is forcing many technological organizations to keep reviewing their strategies (Gouge, 2003). This aims at enhancing the capacity of innovations in a bid to remain relevant and competitive in a technologically driven market (Cameron & Green, 2004). The field of technology is advancing as more efficient and powerful discoveries enter the market. Organizations dealing with technological matters are faced with bigger pressure than the rest (Rapp, 2002). The reason is occasioned by the need to upgrade the technological capabilities and remain competitive. On the converse, the technological companies are faced by the threat to become obsolete (Lennick & Kiel, 2005). The technological innovations are known to have a profound effect on the market. Organizational leadership must be professional, pro-active and visionary in order to keep the technological momentum and remain market leaders (Gouge, 2003). Technological organizations need strategic leadership and management. The management of technological organizations like Vendoline Company needs to either innovate internal technology that can alter the trends in the market. They can also procure external knowledge or expertise. This can happen through outsources or partnerships of strategic nature (Lennick & Kiel, 2005). Internal innovation for technological companies is preferable ...Download file to see next pagesRead More
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