Managing for the future - Essay Example

This fact can be analyzed by looking at the magazines who printed its success. "FT Global 500" by Financial Times, "The World's 2000 Biggest Public Companies" by Forbes magazine and by the Dow Jones Sustainability Indexes (Developing Telecoms | China Mobile | Sponsors Directory, 2012). According to its official website, Limited China Mobile Limited(2012), it has more than 34 subsidiaries like China Mobile Communication Company Limited (“CMC") , ZONG, China Mobile Group Guangdong Company Limited ("Guangdong Mobile"), Jiangsu Mobile and Hong Kong Mobile etc.

The board of directors of China Mobile Ltd consists of Executive Directors and Independent Non-Executive Directors. The executive directors are seven in number whereas the Independent Non-Executive Directors are three in number (China Mobile Limited - About China Mobile > Board of Directors, 2012). 1.1 Milestones from 2006-2012 2006 marks some of the most important changes which came in the company. China Mobile Limited was formerly named as China Mobile (Hong Kong) Limited. The change in the company’s name came in the year 2006.

This year also marks the privatization of China Resources Peoples Telephone Company Ltd. The privatization benefitted the company allot and gave a boost to its annual profits. In 2006, News Corp. and STAR Group Ltd. formed wireless media tactical association with China Mobile Ltd (China Mobile Limited - About China Mobile > Milestones, 2012). According to the company’s official website the year 2009 marks a share subscription agreement with the company Far EasTone. This increased the annual company profit (China Mobile Limited - About China Mobile > Milestones, 2012).

Guangdong Mobile and SPD bank signed a share subscription agreement in the year 2010. This agreement increased the interest of both the subsidiaries of the company. It further strengthened the company’s e-commerce and mobile finance businesses (China Mobile Limited - About China Mobile > Milestones, 2012). 2012 marks a lot of success news for the company. The company got a lot of awards for its performance and expansion. "Grand Award Winners -- Investor Relations" and three "iNova Awards 2012" serve as the most honorable achievements of the company.

Moreover, the company is nominated for the Top favorite China Corporate Brand voted by China Consumer" and it was included in the Financial Times magazine again. It is the company which keeps it head high by coming up for the Millward Brown and Financial Times' "BRANDZ™ Top 100" list for the seventh year uninterruptedly (China Mobile Limited - Media Centre > News Highlights, 2012). 1.2 What about the future? From the year 2006-2012, the company has been the most successful company in the wireless mobile services business.

It has seen many success stories and good times. It is important for the company to maintain its reputation and image for the future as well. Be it Apple Inc. or Samsung, all the companies have been at the top because they keep on inventing new things for the future. They try to plan for the future and implement the strategies accordingly. China Mobile Limited has a lot of competition in the age of wireless technology. To remain the best it has to innovate and plan for its future. A company’s success lies in the people who work for it.

The company’s biggest assets are people (Zolezzi, 2004. pp.41). 1.3 Management, Marketing and Understanding the Key Stakeholders Marketing is a tool to sell the product or service. It