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Planning to expand MGM Resort international to the United Arab Emirates, Dubai - Term Paper Example

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Name Tutor Course Date Introduction Many businesses reach a point where they need to keep up with rising competition and improve on their market share in home country and internationally. MGM is no exception to expansion topic even though it has shares in hospitality properties in most countries apart from its homeland, Las Vegas, USA…
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Planning to expand MGM Resort international to the United Arab Emirates, Dubai
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"Planning to expand MGM Resort international to the United Arab Emirates, Dubai"

Download file to see previous pages Expanding in Dubai comes with new challenges in terms of the set-up, necessary resources and management expertise to enter the new market successfully. MGM has also noted that since the expansion carries with it new challenges if not handled skillfully, it can do more harm than good. Since MGM has decided to expand its market in Dubai, UAE, it has gone ahead and explored Dubai market, the potentiality of growth, the set-up procedures and issues that may crop up unexpectedly. This way MGM can minimize risks as well as optimize profits. Even though, MGM has a property in Abu Dhabu, UAE, it felt that it should increase its market share in this fast growing economy. This planning paper first seeks to explain in details what MGM entails; its background, services, properties, employees, organizational structure, staffing, training and compensation procedures as well as Customer Relation Services (CRS). In addition, the discussion takes a deep research on the country of expansion, which is Dubai. Furthermore, it will look into the business set-up procedures in Dubai, the reasons for the choice of market, the legal, political, environmental, social, technological and social environment in Dubai. In addition, it explains the role of culture in terms of facilitation and hindrances as well as communication difficulties that will be encountered and how to mitigate it. In the same case, it will explain the change in the organizational structure, approaches to staffing, types of training and lastly, explain the strategies to be used in the expansion and reasons for strategy as well as the issues that may arise while implementing the chosen strategies. Discussion The company profile MGM Resort International is one of the world’s leading and most respected companies that own and operates some of the most prestigious hospitality properties in the USA. It not only has holdings in hospitality but also has shares in gaming and entertainment sector. It owns 17 properties positioned in Michigan, Nevada and Mississippi and has 50% investments in other four properties in New Jersey, Illinois, Macau and Nevada. The City Centre, an extraordinary urban metropolis on the Las Vegas Strip that opened in late 2009 is a joint venture between MGM Resort International and Infinity World Development Corp., a Dubai World’s subsidiary. MGM is in future partnership with casino and non-casino resorts in the United States, Abu Dhabi, UAE, Vietnam and People’s Republic of China has sealed a treaty to dispose its Treasure Island property on the Strip of Las Vegas. MGM is famous for responsible gaming and has even implemented the American Gaming Association’s code of Conduct for Responsible gaming at its properties. It has also received several awards and recognition for being up front in Diversity Initiative and community compassionate programs. In Las Vegas only, MGM properties include Bellagrio, Mirage, Monte Carlo, Excalibur, Luxor, Mandalay Bay, MGM Grand, Circus Circus, New York-New York and the great and unique CityCentre, which comprise of Crystals, Vdara and Aria. Out of Las Vegas properties include MGM Grand Detroit, Beau Rivage, Gold Strike Tunika, Gold Strike Casino and MGM Resort, Sanya China (www.mgmresorts.com, 2012). Organizational stru ...Download file to see next pagesRead More
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