Nobody downloaded yet

Strategic management analysis - Essay Example

Comments (0) Cite this document
Strategic Analysis: Starbucks Contents Strategic Analysis: Starbucks 1 Introduction 3 Task A (1): Analysis of Starbucks external environment 3 Macro-environment: PESTEL Analysis 3 Micro-Environment 4 Opportunities and threats 6 Task A (2) Critical Success Factors 6 Task B: Analysis of Starbucks strategic capability 7 Value Chain: 7 Value Network Analysis: 8 Competitive vs threshold resources 8 Competitive vs…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Strategic management analysis
Read TextPreview

Extract of sample "Strategic management analysis"

Download file to see previous pages The company is the largest coffee chain store in the world and has its operations in 61 countries with more than 20000 stores. The product portfolio of Starbucks includes hot and cold drinks, sandwiches, coffee beans, snacks, pastries, etc. The company has its foundation in Seattle long time back in 1971 as a roaster and retailer of local coffee bean and has expanded to a large extent since then. The company is the market leader in its coffee segment and its basic strategies are competence based strategy and the focus strategy based on which it adds value to its products and establishes the image of luxury and elegance (About Us 2012). The report presents the strategic management analysis of Starbucks considering its international segment out of the three segments. The country chosen in its international segment is UK. Starbucks entered the UK market in 1998 with the investment of $83 million and launch of more than 60 stores (Lussier 2008). The present coffee shop market environment of UK is very competitive with presence of multiple players in the market including branded coffee shops, independent retail stores and small coffee stores presenting a tough competition to Starbucks (Weston 2009). The report analyses the external environment of Starbucks with respect to UK coffee market, strategic capability of the company and the strategic fit with the help of suitable models such as Porter’s five forces, value chain analysis and PESTEL analysis. Task A (1): Analysis of Starbucks external environment Macro-environment: PESTEL Analysis Political: Impact 3 of 5- Coffee beans is grown in the developing countries. The major aspects about which the discussions keep going on in the UK political environment are work conditions and child labor. The political influence is also high through tariffs and taxes (Press Release – Project Cafe11 UK 2011). Economic: Impact 4 of 5-The major business challenge for the industry as a whole is related to the economic recession of 2008. Owing to the recession period, consumers have become much more cautious with their discretionary expenditures due to the presence of high unemployment and debts on individuals (Weston 2009). Socio-cultural: Impact 5 of 5- People in UK spends more and more on coffee. It is included in their trend to go out and have a cup of coffee. The expenditure on tea by UK people is 623 million pounds, while on coffee it is 738 million pounds. Customers visit the coffee shops not only for having a coffee drink but also for sitting down and have a relaxed time out of their daily hectic routine (The Future of the Coffee Market 2012). Technological: Impact 4 of 5- Technology has become advanced as better as well as cheaper coffee machines are available to make a good coffee at home, for instance Senseo. Environmental: Impact 3 of 5- There is a considerable increase in the environmental awareness due to which coffee companies in UK have to remain concerned about the way their coffee beans are produced and roasted, the way of the designing of the supply chain and the manner in which they prepare and finally sell their coffee products (Weston 2009). Legal: Impact 3 of 5- ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategic management analysis Essay Example | Topics and Well Written Essays - 3000 words - 1”, n.d.)
Strategic management analysis Essay Example | Topics and Well Written Essays - 3000 words - 1. Retrieved from
(Strategic Management Analysis Essay Example | Topics and Well Written Essays - 3000 Words - 1)
Strategic Management Analysis Essay Example | Topics and Well Written Essays - 3000 Words - 1.
“Strategic Management Analysis Essay Example | Topics and Well Written Essays - 3000 Words - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic management analysis

Strategic management analysis

...? Strategic Management Analysis Contents Aims and Objectives of the Paper 3 A Brief History of Starbucks.3 The United States Coffee House Market 4 PESTEL Analysis of Starbucks Coffee Company (Macro-environment Evaluation) 5 Political 5 Economic Factors 6 Social 7 Technological 8 Environmental Factors 9 Legal Factors 9 Conclusion 9 Starbucks Porter’s Five Forces Analysis (Micro Environment) 10 The Opportunities and Threats as deduced from the Results of the Analysis 11 Starbucks Critical Success Factors (CSF) 12 Technology 12 Service Critical Success Factors 12 Marketing Critical Success Factors 13 Skills and Capability Critical Success...
12 Pages(3000 words)Essay

Strategic Management Analysis

...? Strategic Analysis of Starbucks Corporation: A Focus on the US Operations Word Count: 2,715 Table of Content Introduction..................................................................................4 Section A: Market Analysis..........................................................4 External Environment.......................................................4 Political Factors …............................................................5 Economic Factors..............................................................6 Sociological Factors..........................................................6 Technological Factors........................................................7 Industry Analysis... ...
11 Pages(2750 words)Essay

Strategic management analysis. Starbucks

...? Strategic Management Analysis Table of Contents The Objectives and Aims of this Paper 3 History of Starbucks 3 The Coffee House Market in the United States 4 Macro-Environment Evaluation of Starbucks Coffee Company Using the PESTEL Analysis Model 5 Political 5 Economic Factors 6 Social 7 Technological 8 Environmental Factors 9 Legal Factors 9 Conclusion of the Micro-environmental Analysis of Starbucks Company 10 Starbucks Micro-environmental Analysis using the Porters Five Model 10 The Threats and Opportunities Available to Starbucks Based on the Results of the Analysis 12 The Starbucks Company Critical Success Factors...
18 Pages(4500 words)Essay

Strategic Management Analysis

...?Strategic Management Analysis Table of Contents Strategic Management Analysis Table of Contents 2 0 Introduction 4 2.0 Task A 5 2 PESTEL Analysis 5 2.1.1 Political Aspects 5 2.1.2 Economical Aspects 5 2.1.3 Social Aspects 6 2.1.4 Technological Aspects 7 2.1.5 Environmental Aspects 7 2.1.6 Legal Aspects 7 2.2 Five Forces Analysis 8 2.2.1 Threat of New Entrants 8 2.2.2 Bargaining Power of Suppliers 8 2.2.3 Bargaining Power of Buyers 8 2.2.4 Threat of Substitute 9 2.2.5 Rivalry 9 2.3 Critical Success Factors 10 2.4 Opportunities and Threats 11 2.5 Summary of Part A 13 3.0 Task B 14 3.1 Value Chain...
17 Pages(4250 words)Assignment

Strategic Management Analysis

...?Strategic Management Analysis Table of Contents 0 Introduction 4 1 Brief Introduction of Virgin Holidays 4 2 Brief Introduction of Package Holiday Sector 5 1.3 Reason of Choosing the Company 5 2.0 Task A 6 2.1 PESTEL Analysis 6 2.2 Porter’s Five Forces 9 2.3 Critical Success Factors 12 2.4 Driving Forces 12 2.5 Product Lifecycle 13 2.6 Summary of Part A (Opportunities and Threats) 14 3.0Task B 15 3.1 Value Chain 15 3.2 Value Network 18 3.3 Competitive Advantage- Threshold v Unique Resources or Competencies 18 3.4 Financial Resources 18 3.5 Financial Competencies 20 3.6 Human Resource Competencies 21 3.7 Physical Resources Capabilities 22 3.8 Intangible Resources...
12 Pages(3000 words)Assignment

Strategic Management analysis

...?Strategic Management analysis Mission, Vision and Stakeholders 1. Mission Better Place Company is outstanding in trying to overcome the high reliance on the use of oil fuel in the automotive industry. In this industry, one thing that is apparent is that the type of fuel used has been evolving. However, since the use of petroleum products began, the adoption of other forms of fuel process has been slow. With the coming of companies like Better Place, the use of electricity to replace oil has been taking root. This company is motivated by the fact that the rise use of Electric Vehicle is slow, despite the fact that these vehicles are environmental friendly. The company has its own mission...
6 Pages(1500 words)Essay

Strategic Management Analysis

...? Topic: Strategic Management Analysis Better Place Company Mission, Vision and Stakeholder Better Place Company is an automobile industry that is aimed at transforming the car industry through the adoption of Electric powered vehicles. The reduction of emissions from carbon is amongst one of the greatest priorities that governments, individuals and organizations are focusing oninternationally. The Company focuses on transforming personal transportation by introducing vehicles that will use electricity rather that the norm of fuel consumption vehicles.The Company was founded by Agassi and its headquarters are in R&D center which is in Israel as well as in California and Palo Alto. Mission The mission set by Better Place Companyis... ...
7 Pages(1750 words)Essay

Strategic Management Analysis

...links with markets from other countries. In considering the BCG matrix of growth share, it is clear that though the EVs posed as ‘cash cows’, the viability of the business in the industry was constrained by the poor management. Low relative share of market coupled with low annual real rate of growth of market would make us place the EVs as being ‘cash dogs’ within then matrix. The analysis therefore shows why the company management decided to liquefy it and its ultimate sale as was experienced in 2013. Although the company was initially formed through strategic alliances, over ambition and lack of capacity explains its collapse and ultimate dissolution (Cheslow, 2013,...
5 Pages(1250 words)Essay


...?STRATEGIC MANAGEMENT ANALYSIS By Vision, Mission and Stakeholders Better Place is an auto mobile company which intends to challenge the status quo in the rigid internal combustion engine motor vehicle industry. This company has an intention of making the world a favorable place to live in following the increasing level of greenhouse gas emissions. The company seeks to liaise with other automobile companies and revive electric vehicles in Israel. This way, a major network of electric vehicles will be formed (Gilder, 2013, p. 95). Better Place has a mission to exist on which aims at complete elimination of automobiles that use oil. These cars will be friendly to the environment as there...
7 Pages(1750 words)Essay


...STRATEGIC MANAGEMENT Table of Contents Table of Contents 2 3 Introduction 4 Marriott has been successful in becoming a global leader by creating a brand name for itself world wide through its planned business strategy, loyal customers and above all, the pillar of success for any organization i.e. the employees. Marriott has been listed among the most respected global firms numerous times; it can continue to sustain excellence by adopting updated and advanced growth strategies as required in today’s highly competitive commercial environment. The paper would initially cover the overview of the company, its vision and objectives for future. In this paper, we would analyze the company’s competitive position...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic management analysis for FREE!

Contact Us