We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Public Relations as Relationships Management - Essay Example

Comments (0)
Summary
This research will begin with the statement that thought aptly confined to the concept of the relationship between the management of an organization and its public, public relations (PR) is actually a vast topic, which simply refers to a multidimensional management activity…
Download full paper
GRAB THE BEST PAPER
Public Relations as Relationships Management
Read TextPreview

Extract of sample
Public Relations as Relationships Management

Download file to see previous pages... It is evidently clear from the discussion that the public relations domain is associated with the processes of communicating and exchanging of ideas related to change in order to handle the argument and facilitate policy-making initiatives. As a result, the public relations personnel look for entering into relationship with the public with the objective of motivating them to work in collaboration with their organization for the mutual interests of society and organization. Although the discipline of PR appears to be newer one in theory, yet it has been in vogue practically in all social sectors since the establishment of first state on the face of the earth. Theories have been articulated and researches have been conducted in order to determine the nature, scope and principles for the discipline. US Public Relations Society defines several components of PR, which include counseling, research, media relations, publicity, employees & community relations, public affairs, financial issues, communication and much more. Thus, PR contains vastness in its nature and scope, and encompasses all social, political, financial and religious institutions in its wide scope. It is therefore the PR personnel contain heavy responsibilities to perform while rendering their services to the public at large. Public relations function using various types of technology and media, which makes it extremely critical from ethics and image perspective. Public relations, according to Wilcox & Cameron, are involved in providing information to the media and have the responsibility of accurate dissemination of information as well as the ability to convince the audience of the messages. Public relations are expected to function in an ethical and professional manner. b. Ethics and Professionalism: Like all other professions, PR sector has also determined specific set of ethics for the appropriate functioning of the people associated with it. Persuasion as a function of public relations is highly debated from ethical standpoint. As a consequence, ‘ethics’ in public relations are classified into three types, absolute, existential and situational. In public relations, any communication that is formal and professional is believed to be legal, ethical and in good taste; however, it must be inadequate manner and for the public interest only. As developing personal contacts come under the definition of personal relationship, which could be against public interest due to the very reality that it may cause the promotion and projection of favoritism and nepotism in the wake of it. A multi-perspective view of professionalism by various researchers and scholars only proves that professionalism actually helps communication-oriented profession to conduct its work in a logical and systematic fashion that will be unquestioned, at large. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Public relations
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
10 Pages(2500 words)Essay
Public Relations
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
4 Pages(1000 words)Essay
Public Relations
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
28 Pages(7000 words)Essay
Public Relations
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
4 Pages(1000 words)Essay
Development And Establishment Of Public Relations
With the advancement in science and technology, the world has converted into a global village. New researchers have generated findings unknown to the world previously, this led to further development and establishment of industries and factories, which were meant to serve various purposes, and proved beneficial for the society in general.
9 Pages(2250 words)Essay
Public Relations
His “Declaration of Principles” laid the groundwork for public relations as a profession (Turney , par.1). Yes, the six principles of Arthur Page are still relevant today. An example is the worldwide product recall of 936,000 units of
1 Pages(250 words)Essay
Public Relations
1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity
1 Pages(250 words)Essay
Public Relations
The public relations perspective variables must be incorporated to ensure smooth transition and delivery of the message to the intended users without changing the original message. Understandably, the various media channels have identifying
1 Pages(250 words)Essay
Public Relations
This interview will take place on 29th October 2012, at 9 am, at the M. D. Cancer Center. The interview will take place at the candidate’s office and is expected to
1 Pages(250 words)Essay
Public Relations
These are types of print media published on a periodic interval of either weekly or monthly.
2 Pages(500 words)Essay
Let us find you another Essay on topic Public Relations as Relationships Management for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us