We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Body shop case study, part 2 - Assignment Example

Comments (0) Cite this document
BODY SHOP CASE STUDY -2 Executive Summary This paper represents detailed analysis of consumer behavior and consumer response on Body Shop. Analysis of consumer response on Body Shop requires feedback from the consumers who use the product. Therefore, interview of minimum 4 to 5 customers will help to assess different feedback…
Download full paperFile format: .doc, available for editing
Polish This Essay95.3% of users find it useful
Body shop case study, part 2
Read TextPreview

Extract of sample
"Body shop case study, part 2"

Download file to see previous pages Brand management is the result of strategic marketing. From pricing a product to pensioning that product in the targeted consumer mind are parts of strategic brand management. Customers’ feedback will be interpreted and analyzed in this paper with based on academic concept of brand management. A mind will be developed of Body Shop with respect to the feedback of the comments of interviewee customers about their experience on the products of Body Shop. Competitive analysis is another important area of brand management. Therefore, position of Body Shop brand in the customers’ mind will be evaluated by comparing the competitors positioning. Possibility and viability of brand extension will be analyzed based on the gap of customers’ satisfaction regarding the company’s products and their satisfaction. Finally, marketing momentum of this brand will be analyzed in Australian market of beauty products. Table of Contents Introduction 4 Data collection and analysis 5 Findings 6 Mind map analysis 8 Competitive market position 9 Brand extension 10 Marketing momentum in Australia 11 Conclusion 12 Reference 13 Introduction Body Shop is an international beauty products brand. Name of the company is The Body Shop International plc which is a US based multinational company established in 1976. The company has successfully grown from its first shop in Brington, England to 2400 stores in 61 countries. Effective brand management is one of the key reasons of its success. Both the market diversification along with product development strategies have been adopted by the company result a rapid growth in the European market and after that successful business in the international market. Recently, the company has been acquired by L’Oreal group and it has become a subsidiary of L’Oreal. The company sells more than 1200 products in domestic as well different foreign market across the world. There are different strategies and factors behind this successful creation of international brand. The company has been ethically following its core business values which cumulatively influenced its brand image. One of the important values of the company related to its brand management is that the company is dedicated to manufacture its wide range of products from the natural resources and least usage of chemicals. This is one o9f the key strength of the company which has become its competency over years. Customer acceptance and trust on the product of this company is positive result of brand management (The Body Shop, 2012). This study will deal with detailed analysis of some customers’ feedback about the products offered by the company. This will help to assess the position of the brand in competitive global market of beauty products. Customers’ buyers’ power is very high due to higher availability of beauty products in many domestic as well as international brands. So, brand extension is most important for this business that all companies keep continuous focus. Therefore, interviewing the customers will help to find out the requirement of brand extension of this company. Finally, recommendation for effective strategic brand management for its marketing momentum in Australian market will be provided based on the analysis and the demand and trend of customers’ preference about beauty products. Data collection and analysis There are different modes and processes of data collection i.e. collection of customers valuable feedback regarding products ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Body shop case study, part 2 Assignment Example | Topics and Well Written Essays - 3000 words”, n.d.)
Body shop case study, part 2 Assignment Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/management/1401323-body-shop-case-study
(Body Shop Case Study, Part 2 Assignment Example | Topics and Well Written Essays - 3000 Words)
Body Shop Case Study, Part 2 Assignment Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/management/1401323-body-shop-case-study.
“Body Shop Case Study, Part 2 Assignment Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/management/1401323-body-shop-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The Body Shop Marketing Plan In Hull
The Body shop is one of the most reputed companies in the cosmetic industry. It has joined hands with L’Oreal recently to improve its global presence. However, some people believe that this alliance is just like the mixing of oil with water because of the contrasting business philosophies of these two companies.
10 Pages(2500 words)Assignment
Preparing a comprehensive case analysis, Part 2
The BCG matrix comprises of two variables namely: Market growth rate and relative market share. The market growth rate is labelled on the vertical (y) axis and is expressed in percentage, in an arbitrary set range. Headley (1977) used criteria of a range of 0 to 20 %.
5 Pages(1250 words)Assignment
Case study 2
In dream interpretation, Freud uses the technique of free association together with hypnosis. This technique begins by psychoanalyst’s analysis of a particular dream symbol and immediately follows it by a thought that comes to the dreamers mind. This makes the subject of dream interpretation to become a subject of scientific research according to Sigmund (Freud, 1953 p.145).
3 Pages(750 words)Assignment
Case Study Work Based Learning
L'Oreal is the world's largest beauty products company including makeup, perfume, hair and skin care as well as conducting cosmetology and dermatology research. It also owns a number of brands such as Maybelline, Lancome, and Redken and several European brands.
13 Pages(3250 words)Assignment
Case study 2
llergies by identifying symptoms that relate to these allergies such as vomiting, cramps, skin rushes, diarrhea, breathing difficulties, shock, running nose, restlessness, itchy lips/ tongue and skin rushes (Marotz, 2011). As a teacher, one should develop plans for children
1 Pages(250 words)Assignment
Case Study 2
Some of these brands include Cingular, Procter & Gamble and Pepsi. According to MTV, there are approximately 350,000 registered users who spend an average of 36 minutes during each visit (Klaassen, 2007). The senior Vice President at MTV, Tim Rosta, affirms that the virtual
2 Pages(500 words)Assignment
Case study 7/2-2
As consumers of goods and services get accustomed to certain treatment, it is crucial for manufacturers and suppliers to keep up with these trends. The lack of capability to take care of customer needs leads to loss of customers. Loyalty is crucial in the growth and
1 Pages(250 words)Assignment
Assessment 2: Case Study Essay
A majority of these people are of aboriginal origins, but some of them belong to other tribes or sub tribes. Since most of its major operations and plants are located in rural or
8 Pages(2000 words)Assignment
Assignment #2 - Case Study
The controversial image of Dow is attributed to its history during the Vietnam War, as the company was responsible for developing Napalm for the U.S. military; a horrific
5 Pages(1250 words)Assignment
Let us find you another Assignment on topic Body shop case study, part 2 for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us