Body shop case study, part 2 - Assignment Example

Comments (0) Cite this document
BODY SHOP CASE STUDY -2 Executive Summary This paper represents detailed analysis of consumer behavior and consumer response on Body Shop. Analysis of consumer response on Body Shop requires feedback from the consumers who use the product. Therefore, interview of minimum 4 to 5 customers will help to assess different feedback…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
Body shop case study, part 2
Read TextPreview

Extract of sample "Body shop case study, part 2"

Download file to see previous pages Brand management is the result of strategic marketing. From pricing a product to pensioning that product in the targeted consumer mind are parts of strategic brand management. Customers’ feedback will be interpreted and analyzed in this paper with based on academic concept of brand management. A mind will be developed of Body Shop with respect to the feedback of the comments of interviewee customers about their experience on the products of Body Shop. Competitive analysis is another important area of brand management. Therefore, position of Body Shop brand in the customers’ mind will be evaluated by comparing the competitors positioning. Possibility and viability of brand extension will be analyzed based on the gap of customers’ satisfaction regarding the company’s products and their satisfaction. Finally, marketing momentum of this brand will be analyzed in Australian market of beauty products. Table of Contents Introduction 4 Data collection and analysis 5 Findings 6 Mind map analysis 8 Competitive market position 9 Brand extension 10 Marketing momentum in Australia 11 Conclusion 12 Reference 13 Introduction Body Shop is an international beauty products brand. Name of the company is The Body Shop International plc which is a US based multinational company established in 1976. The company has successfully grown from its first shop in Brington, England to 2400 stores in 61 countries. Effective brand management is one of the key reasons of its success. Both the market diversification along with product development strategies have been adopted by the company result a rapid growth in the European market and after that successful business in the international market. Recently, the company has been acquired by L’Oreal group and it has become a subsidiary of L’Oreal. The company sells more than 1200 products in domestic as well different foreign market across the world. There are different strategies and factors behind this successful creation of international brand. The company has been ethically following its core business values which cumulatively influenced its brand image. One of the important values of the company related to its brand management is that the company is dedicated to manufacture its wide range of products from the natural resources and least usage of chemicals. This is one o9f the key strength of the company which has become its competency over years. Customer acceptance and trust on the product of this company is positive result of brand management (The Body Shop, 2012). This study will deal with detailed analysis of some customers’ feedback about the products offered by the company. This will help to assess the position of the brand in competitive global market of beauty products. Customers’ buyers’ power is very high due to higher availability of beauty products in many domestic as well as international brands. So, brand extension is most important for this business that all companies keep continuous focus. Therefore, interviewing the customers will help to find out the requirement of brand extension of this company. Finally, recommendation for effective strategic brand management for its marketing momentum in Australian market will be provided based on the analysis and the demand and trend of customers’ preference about beauty products. Data collection and analysis There are different modes and processes of data collection i.e. collection of customers valuable feedback regarding products ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Body shop case study, part 2 Assignment Example | Topics and Well Written Essays - 3000 words”, n.d.)
Body shop case study, part 2 Assignment Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Body Shop Case Study, Part 2 Assignment Example | Topics and Well Written Essays - 3000 Words)
Body Shop Case Study, Part 2 Assignment Example | Topics and Well Written Essays - 3000 Words.
“Body Shop Case Study, Part 2 Assignment Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Body shop case study, part 2

Case study about The Body Shop & L'occitane

...?Case Study of The Body Shop & L'Occitane: Evaluation of Design as a Tool for Corporate Development Introduction Design as an integrated part of the business process has only recently been recognised. The growing importance of design has managers and the whole operations team involved in all its process. It has been suggested that management is a “design science” and that design was a primary descriptor of management practice (Simon, 1969). It has also been proposed that management practise is the art of getting tasks done by people (Kootsra, 2006) and their actions were based on tacit knowledge, intuition, and creativity based on experience. This is...
12 Pages(3000 words)Essay

Body Shop Case analysis

...would be analysing the various external and internal factors of the firm that have contributed to its success within the cut throat business. 2. Case summary The Body Shop was founded in 1976 by Anita Roddick, who strongly believed that natural ingredients are the best way to take care of the body and remain beautiful. She was a social activist and environmentalist who relentlessly worked towards the upliftment of the downtrodden and tried to improve the living standard of the poor by generating employment opportunities for them. She genuinely considered that business must become the major propellant of change and evolve with time. Her basic philosophy...
8 Pages(2000 words)Case Study

The Body Shop: Company Analysis

...slightly deviated from its conventional public relations strategy. As part of this, the company appointed a public relations company in 1994 to fuel its promotional efforts (ibid). Many people hold the view that The Body Shop does not have clear business goals, objectives, and business level strategies. In fact, the company focuses on a product differentiation generic strategy so as to gain potential advantages over its competitors. Another major business level strategy of the organisation is that it maintains its own stores whereas other cosmetics marketers sell their products through shopping malls. The Body Shop’s social activitism...
4 Pages(1000 words)Essay

Corporate Collapse Case Study Part 2

... and not because of its failure in its accounting system and procedure. References Accounting Degree, 2013. The 10 worst corporate scandal [pdf] Available at:<> [Accessed 08 April 2013]. Bierman, H., 2008. Accounting/finance lessons of Enron: A case study. Singapore: World Scientific. Coram, P., Ferguson, C. and Moroney, R., 2007. The importance of internal audit in fraud detection [pdf] Available at: [Accessed 08 April 2013]. Gray, I., and Manson, S., 2007. Audit process: Principles practice and cases.4th ed. London: Cengage Learning. Idowu, S.O., and Caliyurt, K.T., 2012. Emerging fraud: Fraud cases from emerging... ?Corporate Collapse of Lehman Brothers Table of Contents Table of Contents...
8 Pages(2000 words)Essay

Ethical Claims of Body Shop

...? Ethical Claims of Body Shop Table of Contents Executive Summery 3 Discussion 5 Conclusion 7 Reference 9 Executive Summery Body Shop is the World’s second largest company that manufactures and markets beauty products. This report deals with a brief discussion on ethics and corporate social responsibility of the company. This study provides detailed analysis about how the company is related to human behaviour and how it can implement the policies of ethics and social responsibility. In this study, it has been discussed that how Body Shop has implied different ethical issues in the organization and how it...
6 Pages(1500 words)Essay

Dales Auto and Body Shop

...Running Head: DALE'S AUTO BUSINESS PLAN Dale's Auto and Body Shop Business Plan Ludet Gopalan Table of Contents Executive Summary 3 Products and Services 4 Marketing Plan 5 Financial Plan 6 Executive Summary Dale's Auto and Body Shop (DABS) is your very friendly village auto repair and body shop. Although it will be registered as a sole proprietorship, Dale Brown and his two other buddies, Henry White and James Black, have come together to set-up an auto and body shop that offers very customer-oriented services that prioritizes a customer's valuable time above all else. The three automotive...
4 Pages(1000 words)Case Study

Projections of Body Shop

...the continuity of it’s customer base. The acquisition also gives it access to a new market without losing it’s identity. Financial model for predicting Body shop base case for 2007-2009 The following excel spreadsheets are prepared from , The Body shop international PLC2001: Introduction to Financial modeling ( University of Virginia , Darden Business Publishing). The methodology and formulae were provided in the case study. The Excel Sheets themselves have to be operated via iterations as they use circular formulae Input Data  2006 2007 2008 2009     SALES 673,429 741,262 793,354 818,418 COGS/SALES ...
7 Pages(1750 words)Essay

The body shop relationship marketing

...Running Head: report The Body Shop Relationship Marketing of the of the of the Introduction Relationship marketing is about making all little things count. Berry defined relationship marketing as “A process of attracting, maintaining and – in multi service organizations- enhancing customer relationships” (Schuman 2009, p. 18). Similarly many marketing experts believe that “Relationship marketing provides a strong link in the supply chain through the continuously evolving process of creation, development and sustaining the exchanges of relationships” (Gummeson 2008, p. 329). It offers something extra in addition to the regular offerings which could be intangible as well as tangible. The network of...
12 Pages(3000 words)Essay

Case Study 2 -part 2

...Case Study According to the table below, the grand total of the machine types is 116 with a mean total of 97,610.3 and standard deviation of 97,983.6. The maximum production per day is 320,242.0 while the minimum production per day for all the machine types is 5,084.0. Table 1: Production per Day’s variable summary table The above table is well explained by the frequency table shown below. Within the sample, 46% were of machine type 3 which had the lowest rating of 155 parts per minute. 24% of the sample was of type 1 which had the highest rating of 700ppm. However, 30% of the sample was of machine type 2 which had a rating of 200 ppm. In the countdown of the...
3 Pages(750 words)Essay

Part 2: Human Attributes Study

...Part 2: Human Attributes Study Number: Lecturer: Part 2: Human Attributes Study Section Definitions of the Field Definethe following concepts and indicate the relationships among them: 1.1. Human factors: Human factors can be defined as cognitive, physical factors or social behaviors specific to humans that can influence the performance of a computing device. According to Heim (2008), human factors are factors that relate to the psychology, biomechanics, engineering and anthropometry that in one way or another impact on the interaction with computers. They touch on the cognitive abilities of humans in the process of human and computer...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Body shop case study, part 2 for FREE!

Contact Us