Nobody downloaded yet

Brand Analysis of the Body Shop - Assignment Example

Comments (0) Cite this document
The report “Brand Analysis of the Body Shop” would attempt to deal with “The Body Shop” values and its impacts on brand development. The Body Shop was first established by Antia Roddick in the year 1976 as one small shop in Brighton…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Brand Analysis of the Body Shop
Read TextPreview

Extract of sample "Brand Analysis of the Body Shop"

Download file to see previous pages Due to such activities the company has been able to position its brand in a better way in comparison to its competitors. The brand characteristics with regard to the products were found to have greatly influenced the customers purchasing decisions for the products which have enabled the company to demand premium price for its products. Table of Contents Executive Summary 2 Table of Contents 3 Brand Positioning and Values 6 Against Animal Testing 8 Support Community Fair Trade 8 Activate Self Esteem 8 Defend Human Rights 9 Protect the Planet 9 Brand Characteristics 10 Customers Benefits 11 Brand Community 12 Brand Equity 13 Conclusion 15 Reflection 16 References 17 Bibliography 19 Introduction The report would attempt to deal with “The Body Shop” values and its impacts on brand development. The Body Shop was first established by Antia Roddick in the year 1976 as one small shop in Brighton, England for selling beauty products. The company started its business with 25 products that were created with natural ingredients. It was able to attain rapid growth and expand itself in the European market as well as internationally inspite of pursuing the strategy of “no money spent on advertising”. ... The company mainly produces toiletries and cosmetic products internationally. It offers a wide assortment of beauty products such as body gels and oils, make up products, moisturizers baby care products, hair care products, massage products, skincare products, bath and body products and even fragrances (Carlson, 2011). The products are made from natural ingredients which are supposed to be ethical and environmental friendly such as banana shampoo and coconut milk body lotions. The company primarily aims at combining activism with marketing and encourages women to concentrate on self-esteem along with environmental and social causes. The company strongly criticizes the idea of testing products on animals and ensures that the ingredients used in its products have not been tested on animals in any possible way. In addition to this, the company also restricts the use of harmful chemicals in the form of ingredients for its products. Furthermore, it believes in the principle of producing eco-friendly products and wishes to establish its identity as an eco-conscious company. The company sells its products both through online and established shopping houses. The company strives to ensure greater degree of cooperation from its suppliers in order to boost its innovations for the development of new and ethical products. The company has been able to retain its customers even after it was taken over by the L’Oreal Company in 2006 (Carlson, 2011). The company’s aim always has been to expand its business by satisfying its customers’ needs with natural and ethical products. It further emphasizes to deliver superior quality beauty products at affordable prices to its loyal customers in contrast to its existing competitors (Fitness Health, 2012). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Brand Analysis of the Body Shop Assignment Example | Topics and Well Written Essays - 3000 words”, n.d.)
Brand Analysis of the Body Shop Assignment Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Brand Analysis of the Body Shop Assignment Example | Topics and Well Written Essays - 3000 Words)
Brand Analysis of the Body Shop Assignment Example | Topics and Well Written Essays - 3000 Words.
“Brand Analysis of the Body Shop Assignment Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Brand Analysis of the Body Shop

The Body Shop Marketing Plan Analysis

...?THE BODY SHOP MARKETING PLAN ANALYSIS By 19th, December, Table of Contents Table of Contents Company Background 2 Macro-environmental Analysis - PESTL 3 Political Factors 3 Economic Factors 3 Social Factors 4 Technological Factors 4 Environmental Factors 4 Legal Factors 4 Micro-environmental Analysis – Porter’s Five Forces 5 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Segmentation Strategies 6 Market Targeting 7 Strategic Positioning 7 Company Current Marketing Strategy 7 Product 7 Price 8 Place 8 Promotion 8 Proposed Marketing Mix –the 7p’s 8 Price 8 Product 9 Promotion 9 Place 9 People 10 Process 10 Physical...
18 Pages(4500 words)Research Paper

Body Shop Case analysis

...Body Shop Case analysis 1. Introduction In the current environment of highly competitive business, the success of the firms needs to be the major strategic goal. Indeed, in the fast changing dynamics of global business, the survival of the companies heavily relies on external contingencies and factors that significantly impact the performance outcome. The firms are therefore increasingly adopting creative mechanisms to become proactive participants of changes within and outside the society. Body Shop International has been one of the market leaders of the cosmetic industry that has created a niche market position. The various factors that have...
8 Pages(2000 words)Case Study

The Body Shop: Company Analysis

...the company stock price rose by nearly 500%, its stock was called as ‘the shares that defy gravity’ (Hajda, 2009). The firm often perceives innovation as a potential way to survive in a extremely competitive market environment. To differentiate The Body Shop products from others, the company maintains its own retail outlets and thereby attempts to promote brand recognition. Financial analysis While analysing the financial statements of The Body Shop for the last few years, it is clear that the global economic recession has adversely affected the company’s economic growth. The organisation closed its 2010 fiscal year with a 2.6 growth...
4 Pages(1000 words)Essay

Ethical Claims of Body Shop

...? Ethical Claims of Body Shop Table of Contents Executive Summery 3 Discussion 5 Conclusion 7 Reference 9 Executive Summery Body Shop is the World’s second largest company that manufactures and markets beauty products. This report deals with a brief discussion on ethics and corporate social responsibility of the company. This study provides detailed analysis about how the company is related to human behaviour and how it can implement the policies of ethics and social responsibility. In this study, it has been discussed that how Body Shop has implied different ethical issues in the organization and how it is focused on...
6 Pages(1500 words)Essay

Dales Auto and Body Shop

...Running Head: DALE'S AUTO BUSINESS PLAN Dale's Auto and Body Shop Business Plan Ludet Gopalan Table of Contents Executive Summary 3 Products and Services 4 Marketing Plan 5 Financial Plan 6 Executive Summary Dale's Auto and Body Shop (DABS) is your very friendly village auto repair and body shop. Although it will be registered as a sole proprietorship, Dale Brown and his two other buddies, Henry White and James Black, have come together to set-up an auto and body shop that offers very customer-oriented services that prioritizes a customer's valuable time above all else. The three automotive...
4 Pages(1000 words)Case Study

Projections of Body Shop was taken over by a cosmetic giant from France, L’Oreal, in March 2006. It is said that, despite this huge change in ownership, “Anita Roddick’s baby” will “retain its existing identity and values and operate independently within the L’Oréal group, led by the current management team.” Time will show the truth. The body shop continuously was on a rapid growth path right from the beginning , it encountered some turbulence during the end of the last decade. This paper will analyse the Historical data of the Body Shop and do a SWOT analysis on it’s strengths and weaknesses review it’s annual accounts over the period of 1999-2006. How it became an...
7 Pages(1750 words)Essay

Strategic Analysis of the Body Shop International

...analysis. The SWOT analysis of The Body Shop International is presented below: 3.1 Strengths The strengths of the company are: (1) High Brand Image - the company carries a high brand image which is a distinct strength for the company. (2) Financially Sound - the financial position of the company is strong enough to sustain in the market (3) High Socially Ethical Values - according to the claims made by the company the company attaches high importance to ethical values and hence can be regarded as a socially responsible company (4) Very High Product Range - the company has more than 1200 products which offers a wide range of...
21 Pages(5250 words)Research Paper

The Rapid Growth of The Body Shop Brand 1980s and also in the beginning of 1990s. During this period the company was having a high growth rate because of the popularity of the brand name. This question is divided into parts for analysis purpose. First part deals with the reasons for the rapid growth of the Body Shop Brand in the entire 1970s and early 1980s. The second part explains the reasons for the fall in the brand image during the last quarter of 1990s and early 2000s. Reasons for the growth: There were different reasons behind the brand attaining the top position in the industry as well as for achieving a high growth rate in the early years of its...
6 Pages(1500 words)Essay

The body shop relationship marketing

...from that these stores located in almost 61 countries, the Body Shop also has strong online presence as well. There are various initiatives launched by the organization which help the organization to develop as a socially aware and responsible brand. This initiatives communicate strongly about the ethics of the organization that it not only cares for the people who are directly associated with it, but is also concerned about the planet and environment in which it is operating. Body shop follows Community Trade (The Body Shop, Australia n.d) practices which offer a global access to the marginalized communities around...
12 Pages(3000 words)Essay


...Designing Organizational Structure: The Body Shop Analysis Organizational Structure Organizational structure is the process by which there is the identification of the manner of allocation of a tasks, coordination and the administration all work towards the achievement of certain goals and aims of an organization. Body Shop Organizational Structure The organizational structure of this company is quite basic. At the realm of the table is the head of merchandise. The subordinate heads include various merchandise managers such as the one for Fragrance and accessories. Another one is the person in charge of skin care for men. There is also the...
4 Pages(1000 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Brand Analysis of the Body Shop for FREE!

Contact Us