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What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansion in China - Dissertation Example

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In the international market for Beverage and Soft Drinks, Coca-Cola tends to occupy a significant leadership position in terms of rendering a large array of soft and carbonated drink products along with other juice products…
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What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansion in China
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Download file to see previous pages This fact helps the company in glocalising its products with also reducing its operational costs. In the light of the above fact the paper focuses on evaluating the region of China as a feasible market for beverage and soft drink products rendered by Coca-Cola. China seems to be a growing market for beverage and soft drinks where a larger chunk of the population still depend on the increased consumption of tea as the most liked and supported beverage. However with the development of the economic and social situation of several regions in China there has been growth of middle class consumers demanding westernised products. Thus several soft drink and beverage companies like Coca-Cola are eying China as a potential marketing development zone for their products.
The paper in this account tends to conduct a research based on the use of several strategic models to evaluate the marketing position for beverages in China. In addition the paper also focuses on conducting analysis based on interview of both targeted consumers and managers of Coca-Cola to enhance the level of understanding of the parameters through which Coca-Cola can effectively succeed in the Chinese soil. Introduction About Coca-Cola Coca-Cola listed in the New York Stock Exchange stands as the largest beverage producer in the world. The company works on rendering a number of branded drinks that in total amounts to consolidated revenue of around $15 billion. Coca-Cola ranks as number one in the field of beverage and juice production and also ready-to-drink coffee products. The company through its extensive distribution network endeavours to serve consumers along 200 countries thereby gaining the potential to render around 1.8 billion servings on an average basis. Further, the company works to enhance on its environment sustainability and social responsibility paradigm to gain an enhanced space in the consumer markets. The company also acts as a significant global employer ranking 10 in the ...Download file to see next pagesRead More
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