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Managing the Strategic Supply Chain - Essay Example

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The author of this paper focuses on managing the strategic supply chain. For the organizations to survive and succeed, it needs to manufacture apt products by sourcing the needed raw materials and by reaching the finished products to the intended customers…
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Managing the Strategic Supply Chain
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Download file to see previous pages The International Air Transport Association (IATA) estimated that due to the wrecking of the supply chains as well as passenger traffic, the airline industry lost at least $200 million per day (Banham 2010). This type of disruptions not only affects the major players but also the small local players in the supply chain, particularly the small retailers who sell the finished products to the customers. This can be seen during the Icelandic volcanic eruptions as well. That is, many retailers located in the UK and other European regions were affected by the lack of supplies and also delayed supplies. With many retailers not receiving “the goods needed to keep their stores in stock”, it led to negative economic impacts not only on those retailers but also on the local economies, as buying dwindled. (Goessl 2010).
These negative impacts due to detrimental environmental events can also happen to the shipping industry and it happened to the company Lauritzen Bulkers, thus obstructing supply chains in some way. As mentioned in the case, Lauritzen Bulkers is a Danish shipping company that specializes in the ocean transportation of dry bulk cargo, which includes commodities like coal, grains, bauxite, iron ore, food and steel products. They transport these products from the Americas, Australia, and Africa to Europe and Asia. During one such transportation of coal from Australia, one of the ships operated by LB, Pasha Bulker got stuck in the storm and grounded on the shores of Nobbys Beach on the Australian port of Newcastle. The ship waited on the shore to load 58,000 tonnes of coal. However, it “was pounded by 17.9-meter waves and vicious winds during the wild weather” and that made the ship run ground. (Sydney Morning Herald 2007). Although the ship was re-floated after close to the month of work, it obstructed the supply chain, impeding the movement of coal from the coal terminals in Newcastle to organizations worldwide. The exclusion zone, created in the aftermath of the grounding, affected coal loading operations not only on the Nobbys beach but also at the adjacent Kooragang Island coal terminal. (Herald Sun 2007). From this incident, it is clear that any disruption of transportation due to environmental factors could impact the supply chain maximally, affecting many stakeholders. Although these types of situations created by environmental factors will be difficult to avert, if the shipping companies and even the shipping crew are extra cautious in those situations, and take quick and effective steps, it can escape from those difficult situations, thereby allowing the supply chain to function without any impediments. ...Download file to see next pagesRead More
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