We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Information and Communication Technologies in Virgin Atlantic - Essay Example

Comments (0) Cite this document
Summary
This report seeks to examine and analyze Virgin Atlantic, and one of the integral business processes of the organization. The business process in focus in this paper is online ticket booking. The sale of tickets is the main source of revenues for any airline…
Download full paperFile format: .doc, available for editing
Polish This Essay93.1% of users find it useful
Information and Communication Technologies in Virgin Atlantic
Read TextPreview

Extract of sample
"Information and Communication Technologies in Virgin Atlantic"

Download file to see previous pages With emphasis on the airline industry, the emergence of internet and the subsequent development of extranets and intranets forced airlines to rethink their strategies on technological innovation and enhance their competitiveness in their market niche. The internet has proved a source of opportunity to tackle distribution costs and reengineer the structure of the airline industry (Alamdari and Mason, 2006:123). These technological innovations seek to monitor a wide range of business processes in the airlines, as well as identifying ways of improving these processes. This report examines the implementation of the online ticket booking by Virgin Atlantic Airways to achieve cost reduction and competitive advantage objectives. The report works on the assumption that the previous booking systems had flaws in efficiency and effectiveness, thus the company sort to redesign the booking process to attain some competitive edge against its competitors and increase its effectiveness and efficiency in general (Olugbenga, 2006). Virgin Atlantic Airways Limited Virgin Atlantic Airways Limited, famously as simply Virgin Atlantic, is a British airline headquartered in West Sussex, England. The airline, founded in 1984, has become the second largest carrier in Britain serving the major cities in the world. Currently based in Manchester airport, Heathrow airports, and Gatwick in London, the airline operates long-haul services to more than thirty destinations worldwide, as far apart as Shanghai and Las Vegas. Virgin Atlantic enjoys huge popularity, receiving top business, trade, and consumer awards worldwide. The airline has credit for pioneering a range of innovations and setting new service standards, with its competitors seeking to follow the same...
This essay stresses that for Virgin Atlantic to achieve competitive advantage in the airline industry, it needs to develop and implement innovative strategies to improve the sale of ticket, as this forms the primary source of income. The company may integrate ICT tools to achieve this, including developing an efficient booking system incorporated into the official website of the company.
This paper makes a conclusion that ICT may support all business functions, thus integral in the efficient operation of the entire travel industry. ICT provides tools for searching for profitable and meaningful niche market segments and identify value added components for the services and products, as well as differentiate these services and products through special media to market segments. Flexibility and cost effectiveness are among the products of ICT in this process, as they are integral in cost efficiency maximization and cost reduction. The impact of ICT on the airlines industry is persuasive, as information forms the core foundation of the daily operations and the strategic management of organizations. This is evident from the implementation of Virgin Atlantic online ticket booking. The online service has significantly improved the services of the company in all levels of management. Subsequently, there has improvement in tickets sales, with increased efficiency and effectiveness. At the strategic level, airlines must continuously assess all the external elements of the environment, as well as customers’ needs and competitors, and subsequently adapt to them to enhance their competitiveness ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Information and Communication Technologies in Virgin Atlantic Essay”, n.d.)
Retrieved from https://studentshare.org/management/1397174-information-and-communication-technologies-in-virgin-atlantic
(Information and Communication Technologies in Virgin Atlantic Essay)
https://studentshare.org/management/1397174-information-and-communication-technologies-in-virgin-atlantic.
“Information and Communication Technologies in Virgin Atlantic Essay”, n.d. https://studentshare.org/management/1397174-information-and-communication-technologies-in-virgin-atlantic.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Operations management of the Virgin Atlantic airways
The main purpose of this research study is to analyse the operations management of the Virgin Atlantic airways. The discussion of this study emphasizes on the supply chain, customer relationship management (CRM), organisational management, human resource management (HRM) and yield management of the Virgin Atlantic airways.
13 Pages(3250 words)Essay
Business-Virgin Atlantic
Currently, Virgin Atlantic is the second largest long haul airline in the UK. However, things have not always been rosy for the business which was started on 1984; they were faced with absolute competition by British Airways. At the time of Virgin’s Atlantic inception, British Airways was looked upon as the airline of choice for most England and European flyers.
6 Pages(1500 words)Essay
Virgin Atlantic
This paper will examine the airline by analyzing it vis a vis the value chain and the SWOT analysis (Strengths, weaknesses, opportunities and threats). The biggest challenge that the company faces, right now, is the weak economy and the fluctuating price of fuel.
14 Pages(3500 words)Essay
Virgin Atlantic: Executive (Management) Briefing
This executive briefing recommends the institution of an internal mentoring program with Virgin Atlantic. Within this context of understanding, the briefing further functions as a means of outlining the meaning and purpose of this mentoring program. In establishing the need for an internal mentoring program, adequate reference to theory is made, as well as considerable deliberation on the overriding value of the program for stakeholder interests.
3 Pages(750 words)Essay
Virgin Atlantic A Premium Brand
The research delves on critical evaluation of the competitive strategy of Virgin Atlantic Airlines. Implementation of strategic marketing plans successfully increased Virgin Atlantic Airlines passenger ticket sales. 1. Competitive strategy of Virgin Atlantic Airlines.
8 Pages(2000 words)Essay
Virgin Atlantic
Virgin Atlantic is a UK airline, which forms part of Sir Richard Branson’s Virgin Group. In December 2012, Delta Airlines agreed to buy Singapore Airline’s stake that will need completion of approval by regulatory authorities. The airline’s headquarters are near Gatwick Airport in Crawley, West Sussex.
4 Pages(1000 words)Case Study
Information and communication technologies
These 're the types of ICT most widely used by business org'niz'tions tod'y 'nd they 're presently imp'cting the n'ture of business communic'tion in powerful w'ys. In today's fast-paced business, the need for effective and fast communication methods is essential in influencing the market and at the sime time gaining competetitive advantage.
13 Pages(3250 words)Essay
Information Communication Technologies Strategies
Data, reports and summaries have been automated in all successful organizations to store data and generate tasks. Management teams are capable of allocating resources and managing data and information more precisely, effectively and efficiently. Managers are now capable of monitoring, obtaining any information, enhancing their decisions, and integrating with all managers within an organization from their desktop at their office.
20 Pages(5000 words)Essay
British Airways and Virgin Atlantic
Airline corporations are dynamically evolving entities operating within a dynamically evolving environment. The dominant economic features of the industry include acquisitions and consolidations strategy. Airline industry is highly influenced by the political and legislative conditions of countries, including the European Union.
6 Pages(1500 words)Essay
The Virgin Atlantic Global Marketing Analysis
The main focus of the study conducted is to be able to present the global environment and the other activities of Virgin Atlantic. Included in the global environment are the factors such as tourism global trends and the company’s role, key market drivers, and other accomplishments undertaken through the course of the company’s operation.
5 Pages(1250 words)Essay
Let us find you another Essay on topic Information and Communication Technologies in Virgin Atlantic for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us