Business Research: Qualitative And Quantitative Methods - Essay Example

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In order to understand the terms under which qualitative and quantitative methods could be used in business research, it would be necessary to identify the characteristics of these methods, as used in academic and business research worldwide…
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Business Research: Qualitative And Quantitative Methods
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Download file to see previous pages Still, it seems that problems related to these methods cannot be avoided; in the business sector also, as in other fields, the qualitative and quantitative methods may fail to achieve the targets set by the researcher. In this case, an alternative research method, such as ethnography, would be chosen. Despite their challenges, qualitative and quantitative methods remain quite popular in business research. The combination of these methods would be an effective strategy for controlling the risks involved. At this point, it would be required for the researcher to be skilled in order to be able to identify the research method most appropriate in a specific business research project. Business research has been rather recent framework. In the context of this framework, current business activities are analyzed in order to identify those sectors that most influence the effectiveness of business operations. Such task is effectively developed using appropriate research techniques, either qualitative or quantitative. In other words, research methods can be used for increasing the effectiveness of business plans, either in the short or the long term....
The decision of researcher on the methods used in business research is based on certain criteria: the scope of the research plan, i.e. its aims, the resources available, the use of these methods on similar plans, and the challenges that the chosen research method would have to face, meaning not just procedural challenges but also economic, i.e. the cost of the plan, and professional ones (as for example, the lack of researcher’s experience on certain aspects of the research method chosen and so on). At the same time, reference should be made to the following fact: both qualitative and quantitative methods are extensively used in academic research. This means that it would be rather easy to check the appropriateness of these methods for business research plans. In any case, the differences between qualitative and quantitative methods cannot be ignored: these methods differ in regard to a series of issues, as, for example, their terminology, their techniques for gathering data and for analyzing data and so on. Moreover, business research refers to specific business activities; this means that in the context of business research the accuracy of findings of a research plan can be critical, being able to influence the strategic choices of a particular organization. For this reason it is suggested that efforts are made so that qualitative and quantitative methods used in business research are adequately checked in advance as of their relevance to the research project involved. 2. Qualitative and quantitative methods in business research 2.1 Description and characteristics of qualitative and quantitative methods In order to understand the terms under which qualitative and quantitative methods could be used in business ...Download file to see next pagesRead More
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