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Total Quality Management of Toyota Motor Company - Assignment Example

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Center of discussion in this paper is total quality management which looks at entire performance improvement of people, systems, and organization at large. In other words, it is concerned with conceptualizing quality improvement in wholesale, rather than in single unit…
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Total Quality Management of Toyota Motor Company
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Download file to see previous pages The firm observed in the study is Toyota Motor Company, based in United States of America, as the world’s largest automobile company involved in design and manufacture of different kinds of luxury and sports vehicles. Some of the best-known models the company manufactures include SUVs, trucks, minivans, and buses. In some cases, the company’s vehicles are produced either with combustion or hybrid engines, for instance, in the case of Prius. At the same time, Toyota Motor Company has some selected subsidiaries such as Daihatsu Motor, which is involved in production of mini-vehicles, and Hino Motors involved in production of trucks and buses. Moreover, apart from producing vehicles, the company is involved in production of automotive parts, which it uses and sells some. Today, Toyota Motor Company prides in having some of word’s credited models that include Camry, Corolla, Land Cruiser, Tundra truck and Lexus. Toyota Motors sells its products to diverse groups of customers. The customer base is found in USA, Europe, Asia, Africa, and Latin America. In North America, Toyota Motors has established strong markets. Customers for the company are spoilt for choice, since the company produces numerous types and diverse range of vehicles for all consumers in the society. As a result, the company prides in having vehicles such as large trucks that include Tundra in the American market. At the same time, the company has beefed up efforts to produce hybrid vehicles such as the Prius, Camry Hybrid, Highlander Hybrid, and Lexus in the American market. ...
At the same time, the company has beefed up efforts to produce hybrid vehicles such as the Prius, Camry Hybrid, Highlander Hybrid, and Lexus in the American market. At the moment, Toyota Motors is regarded to sell more hybrid vehicles in USA than any other manufacturer (Toyota Motors Company, N.d). Order qualifiers and orders winners In order for organizations to be successful, it has to identify what exactly customers desire or want and identify ways and means to satisfy them. Organizations therefore have duty or responsibility to identify those factors that are likely to influence customer decisions of buying a particular product or service (Khanna, 2007). In this regard, it is important for organizations to identify order qualifiers and order winners. Order qualifiers are seen as those elements that manufacturers provide, which in turn determine the purchasing behavior of customers. Order Qualifiers are perceived to be aspects of competitiveness where the overall operation performance is expected to be above particular level in order to be considered by the customer (Khanna, 2007). Subsequently, order qualifiers are not regarded as major competitive determinants of success, but, in one way or the other, contribute to improvement in performance of the company. On the other hand, order winner constitute features that influence the final buying decision of customers. Order winners are seen as those aspects, which directly and in significant way contribute to the success of the business organization. As a result, order-winning elements are the critical or vital reasons why a customer makes a particular purchase of product or service. In this manner, it is likely that when performance in an order-winning factor is raised, the ...Download file to see next pagesRead More
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