Systems and Operations- Critical Evaluation of Relevant Issues - Essay Example

Download file to see previous pages Moreover, in the year 2002, Gerard J. Arpey became the Chief Operating Officer as well as the President of American Airlines. American Airlines under the leadership of Gerard J. Arpey became part of the ‘oneworld’, one of the foremost global alliances in the field of airlines (American Airlines, Inc., 2008). Current Operational Areas of American Airlines Product & Service Design According to Moritz, product & service design is “the design of the overall practices of a service as well as the design of the process along with different strategies in order to provide a particular service”. In addition, it is a process which covers the four D’s, that is define, discover, develop and deliver. It is all about recognising the market, client and organisation, developing ideas, transform them into practicable solutions and eventually to help in implementing them (Moritz, 2005). The operational areas of American Airlines includes such as product & service designs, supply chain management system, planning inventory control, resource planning and quality management among others. The product that the organisation deals basically with is the airline service and also it produces numerous service designs to its wide range of customers worldwide. One of the most significant services of American Airlines is their introduction of Admirals Club which is especially intended for their travelling customers (American Airlines Inc, 2008). Admirals Club as a quality feature offers an expansive range of facilities such as individual workstations, computers with internet facility; extensive distance telephones, children’s rooms, music rooms and a wide variety of sweet and flavourful snacks...
According to the research findings with the advent of increased use of technology and competition in the airlines industry, there is a need of a very practical applicable theory that is maximising revenue and reducing cost for every organisation of the airlines industries in order to survive in today’s business environment. In the paper, the current operational areas of American Airlines that include the various operational fields like the organisations product and service design, supply chain management processes, planning inventory control processes, resource planning policies and quality management among others are focused. And also an analytical discussion has been made regarding these key processes within the operational areas of the organisation that significantly contributes to the competitive advantage. Also the various organisational, management and technical issues surrounding the information system has been elaborately discussed. In this connection, certain instructions were also recommended regarding the improvement to the specialised areas of the organisation which might eventually prove beneficiary as well successful for American Airlines. The concept of knowledge management is also highlighted and ultimately it can play a significant role or position within the organisation in alleviating the prevalent issues. Moreover, the ethical concerns and the security threats to the recommended information systems is also highlighted and certain controllable factors were also prescribed in order to cope up with several issues and threats that are prevailing within the organisation. ...Download file to see next pagesRead More