Logistics and Transportation as A Service Category within a Category Management Program - Research Paper Example

Download file to see previous pages... The intention of this study is Nexen. It is Canada based energy generation company having a dedicated workforce of about 3800 employees. In addition to this the company also has a strong and visionary management that helps in catapulting the organization to levels of excellence. The company was incepted in the year 1971 in which the Occidental crude oil company merged its subsidiary of energy and gas to create a conglomerate. The company is also engaged in the exploration of oil and gas and also owns gas fields across Canada. The future strategies of the company include investing in exploration in Mexican gulf, West Africa and North Sea. It also includes exploration of oil sands and unconventional gas fields across the nation.The company has a considerable and commendable supply chain management strategy under which the company focuses on using technology to reduce the cost of inventory. The logistics and supply chain aspects of the organization include management of the movement of goods from the source to the final destination. Transportation and its efficient management can help generate a lot of competitive advantage for the organization. The aspect of supply chain management is very closely linked to the aspect of warehouse maintenance, transportation as well as management of materials over distances. Use of global category management would help in generating not only cost advantage but would also help generate sustainable and long term competitive advantage for the organization. ...
The logistics and supply chain aspects of the organization include management of the movement of goods from the source to the final destination. Transportation and its efficient management can help generate a lot of competitive advantage for the organization. The aspect of supply chain management is very closely linked to the aspect of warehouse maintenance, transportation as well as management of materials over distances. The present study would try to analyse the aspect of global category management in the supply chain strategies of the company that would help generate greater efficiency for the organization. Use of global category management would help in generating not only cost advantage but would also help generate sustainable and long term competitive advantage for the organization. Concept of Category Management Category Management program objectives are found to bear strong linkages with the product portfolio of a manufacturing or marketing sector company. In this regard, Chiplunkar (2011) observes that the product portfolio of a company operating in manufacturing or retail segment is mostly decided by product managers. Product managers managing that category are responsible for getting the right amount and quality of raw materials for the production of such items. The responsibility for arranging the production of the product is shared eventually by the product managers with other departments like administrative and manufacturing units. Further the product manager also coordinates with the sales and marketing team for getting the product rightly sold in the market to help achieve business profits. The category management concept earns further depth in regards to ...Download file to see next pagesRead More