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Buy One and Get One Free - Coursework Example

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Summary

The paper "Buy One and Get One Free" states that tobacco companies need to display the statutory warning against smoking on all advertisements. Governments can think in terms of enforcing such measures on buy one get one free ad also in order to warn the people about the tricks involved in such ads…

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Subject: Macro & Microeconomics
Type: Coursework
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 0

Extract of sample "Buy One and Get One Free"

Buy one; get one free is a sales promotion strategy usually adopted by marketers to attract customers. They know the psychology of the consumers very well and try to exploit it with help of ads like these. It should be noted that no non-charitable business groups can offer anything free to the customers. If they offer something free, definitely that price of the free product will be included in the price of the actual product purchased. It is evident that a business group cannot survive for longer periods if they keep on providing free gifts to its customers.
The prices of products offered on a “buy one get one free” basis often end up in buying two products at the regular price. For example, if the seller offers you a product for $ 500 on a buy one get one free basis, the actual price of the single product could be $ 250 only. Read More

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