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Saudi Arabia Food Situation - Case Study Example

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In the paper “Saudi Arabia Food Situation” the author focuses on Saudi Arabia's economic performance in 2015 and beyond, which will be mainly influenced by two main factors. The global oil prices retrenchment and the fiscal stimulus that resulted from King Salman’s ascension to power…
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Saudi Arabia Food Situation
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Download file to see previous pages Due to these trends and factors, the economic analysts have projected a possible increase in the 2015 GDP to 3.6% for Saudi Arabia. The real private consumption can, therefore, be projected to about 5% in 2015. Besides the short-term boost provided by the wage payment bonus in 2015, the retail sales are expected to increase due to the structural factors. The boosting structural factors to the consumption include an increase in urbanization rates, favorable demographics and disposable income. Saudi Arabia's nationals participation in the private sector is increasing due to the governments' program named “Saudisation.” Additionally, in 2014, the government came up with the minimum wage plan for both expatriates and Saudis in the private sector to be implemented in 2015 onwards. The minimum wage levels are SARS2,500 and SARS,300 (USD1,412) for expatriates and Saudis respectively. The social changes are also currently a major factor where women are gaining better employment opportunities and promotions and as a result, increasing the household purchasing power.

Saudi Arabia's population is mainly the youthful generation, and it is growing and youthful and boosted by the fact that the population is increasingly accepting Western consumer products. It is a good entry point for foreign investors looking to invest for the long-term.

Just like the Gulf neighbors, Saudi Arabia’s population is highly educated and home to the expatriate and resourceful skills, making available a market for high-value packed and processed foods.

It is projected that the demand for processed and packed food amongst Saudi consumers is likely to continue alongside an increase in tastes and preferences. The increase in demand is attributed to the changing lifestyle of the Saudis since life has become fast. ...Download file to see next pagesRead More
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