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Common supply factors affecting sales and profitability in the Mercedes Benz Company include efficient operations, presence across segments, accessibility to latest technologies, finance availability, wide dealer networks and price of the Mercedes Benz. Other supply factors include production factors, government taxes and policies.
In order to move towards a sustainable and a profitable market structure, the Mercedes Benz Company must ensure that it increases its product affordability. The company must also ensure it implements a better advertising and marketing, financing options, and price of the product.
Different elasticity concepts tend to influence Mercedes Benz pricing strategy. The concepts include availability of substitute products, responsiveness of quality in terms of the motor vehicle, time and importance of the motor vehicle in the consumers’ budget (Rhoads, 2014, 78).
With its performance in the global markets, it is evident that the Mercedes Benz Company is utilizing its resources efficiently. The Mercedes Benz Company is currently performing well in the motor vehicle (Lamb, Hair, & Mcdaniel, 2010, 57). This aspect is reflected in the company’s revenues and performance index, which indicates that the company is among best performing companies in the motor vehicle industry. Performance and revenues demonstrate efficient use of resources in the organization.
The macroeconomic environment plays a significant role in comprehending how the external forces affect a company (Altug & Chadha, 2003). Mercedes Benz being a high-end car is definitely affected by changes in economic growth as it determines the money in people hands. People will not have the money to buy the car in times of economic downtimes. Consequently when the economy is under turmoil, the success of the company is undermined because the car’s models are expensive hence people will not have the
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The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
The same aspect could be as a result of increased technology that by passes the product thus pushing it further towards its last phases in the product life cycle. This leads to a scenario known as obsolescence. This happens to be a situation where a product on offer in the market may never be attractive to the consumers and may also not be wanted regardless of whether or not it can still operate well (Pride & Ferrell, 2011).
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by all stakeholders, especially those in the law making sectors of the Arms of Governance to ensure that there are national legislations that guide the way things are done within these companies. The UK company law has been on such legislation that have regulated the way and
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