Beats by Dr. Dre is a name that is famous worldwide for audio devices. The market that will be analyzed for this product is the United Kingdom; a country found in Europe. Beats by Dr. Dre is a company that is…
Download file to see previous pages...
The product has been featured in numerous music videos and ad campaigns that have created a very high profile image for the brand and its products (Libby, and Tregarthen 34).
The numerous endorsements by celebrities have made it very glamorous to be associated with the brand. That explains the large number of young people wearing the headphones and earphones around their necks. School going children and young working adults all possess or wish to own a pair of Beats headphones or earphones. Other than the popularity that the product has gained from celebrity endorsements, the brand produces high-quality products. The sound quality of the audio devices is much higher when compared to the competitor products. The bass produced by the earphones is appreciated by music lovers of specific genres such as hip-hop, dance and electronic music.
The market in the United Kingdom is promising for products produced by Beats. In fact, the BPI released statistics that suggest that companies dealing with technology would enjoy transacting business in the United Kingdom. The UK has 64.1 million resident citizens. Of this population, 12% are young adults who are between the age of 16 and 24. This accounts for 7.1 million young adults which are the target market for beats. In the past five years, according to BPI, there was an increase in sales made by the technology sector accruing to $11 billion. The sales in smart-phones and tablets accounted for the majority of growth in the technology sector. Music was among the key driving factors for this massive growth in sales. This is because the United Kingdom was found to purchase more music related products than other first world countries by approximately 25%. All these facts indicate that Beats doing business in the United Kingdom would be a profitable endeavor.
Beats is a household name in every country on the globe. However, this does not mean that it is the only producer of quality audio devices; especially in the United
...Download file to see next pagesRead More
Market analysis Table of Contents Market analysis 1 Table of Contents 2 Introduction 3 Discussion 3 Product 3 Price 5 Place 6 Promotions 6 Conclusion 7 References 8 Introduction The age increased market competition has led to considerable pressures on business organizations to ensure organizational efficiency.
His architectural firm has been doing good for about six years now and until he realizes that the normalcy and the complacency is threatening its operations. He thus decides to extend the operations of his company’s operations to newer markets. The brain behind all these push for expansion is a very junior partner in the firm, Mitch Brooks.
Thereafter, the marketer should incorporate the needs of the consumers with the plans of the organization in promoting Beats by Dre in the market. According to Kotler & Armstrong (2012), incorporating of people’s ideologies is fundamental to success in marketing hence the reason marketers use similar approach in their duties.
The fresh or chilled subsector accounted for 11% of the fruit/vegetable juice sector in volume terms in 2004.
Juices (especially the launch of the Tropicana brand extensions) have been a key driver of growth in the soft drinks industry in UK from 1999 to 2004.
In line with competitive analysis, Porter’s five forces analysis is used to provide the major elements of competition in the market such as threats of substitutes, threat of new entrants, the bargaining power of
This has contributed to its unprecedented and undoubted success. The success of the Beat by Dre speakers and headphones can be analyzed using Porter five forces analysis, Ansoff growth matrix and marketing mix strategies. These tools will provide
Based on a report released in 2014 by IBIS world market research, the headphone industry has annual revenue of $2 billion and a growth potential of 8.4% annually. The industry employees more than 20,000 people though most of the businesses are small scale with
This kind of software was facilitated by the new technology, which really boosted its output and adoption in the world. The company also established a service where people could subscribe to their streaming music from all corners of the world as long as they had internet
Post Feminism can be defined as the entrenchment of social, political and economic freedoms for all sexes and the propagation of women privileges without being Anti-men. The media has played a significant role in both the
10 Pages(2500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Analysis of the market for Beats for FREE!