We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Revenues in sports industry - Term Paper Example

Comments (0)
Today sports is not just about a competition between the strongest or the fastest, but mainly is a means of gaining profit and benefits. Therefore, the writer of this research describes an overview of sports revenues, mainly revenues of single players…
Download full paper
Revenues in sports industry
Read TextPreview

Extract of sample
Revenues in sports industry

Download file to see previous pages... Consulting company A.T. Kearney states that the sports industry in global scale is prospering, and today the industry is worth about 500-600 USD bn. (which includes sports events like simple games, national competitions, Olympiads etc., infrastructure and constructions, sports products and goods) (Collignon, Sultan, and Santander). Dynamics of sports industry revenues in global scale shows the overall growth of revenues for the past 9 years (table 1): expected revenue in 2014 is 36% more than it was in 2006 ("Changing the game. Outlook for the global sports market to 2015"). The constituents of Revenues are Gate revenues, Media rights, Sponsorships, and Merchandising ("Changing the game. Outlook for the global sports market to 2015") (table 2). According to the structure of revenues, the biggest portion of the total revenues belonged to Gate revenues (34% in 2006). The situation changed in 2014, when Sponsorship took the leading position (31%, which is 1% more than Gate revenues that year). The change of the structure shows that the representatives of other industries use sports industry to win new markets, gain new customers, increase their own rating among competitors and increase profits.Jonathan Jensen and Anne Hsu prove this with their research, which says that "net income at these firms (sponsors) grew faster than at S&P 500 firms in general (7.8% to 6.5% per year)" and "the top 16 (companies), which spent on average $160m a year on sponsorship, saw net income grow by 22.1% annually". ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Sports media advertising
The author discusses the appeal in sports media advertisement and the impact that it has on us. Teenagers are an important part of the market and most advertisers have noted this. Sporting events and personalities in them possess power that can be used to influence teenagers in a way that is likely to have them act in a particular manner.
11 Pages(2750 words)Term Paper
Comparison of market structures of US retail and housing industry
Comparison of market structures of US retail and housing industry Executive summary This study focuses on different market structures and their implications on US retail and housing industry. These industries possess different market structures; retail industry lies in Oligopoly whereas construction industry carries monopolistic competition structure.
16 Pages(4000 words)Term Paper
Economic Analysis for the Motion Picture Industry
Thus, relatively few of the numerous movies produced are box-office blockbusters. However, higher quality productions with a concept with mass appeal, a star cast, good budget, screenplay, effects etc. can become a blockbuster if good word of mouth and reviews propel marketing and advertising efforts.
7 Pages(1750 words)Term Paper
Sports Sponsorship Paper
The growth in the sports sponsorship sector has been accompanied by the need for its better understanding with the view of maximizing its potential. There are many studies that have been conducted since the 1990s which are aimed at examining trends and opportunities in the sector.
6 Pages(1500 words)Term Paper
Sports and Entertainment Law
This fact among others led to the development of the public relation strategy, which is a marketing strategy that mainly aims at creating a new public image or perception on someone or something and it is commonly applied in a situation whereby the media has negatively portrayed something or someone thereby damaging its reputation.
8 Pages(2000 words)Term Paper
Mixed-gender sports
Demonstration of masculinity is nothing more than a way to protect men from the so-called feminized society. People tend to emphasize men’s strength and at the same time do not take into account women’s abilities. In such a way boys and men have a great capability to improve and develop their strength; they show their superiority, thus it has become clear that by excluding women out of this area they just once again manifest the women’s inferiority.
7 Pages(1750 words)Term Paper
Discrimination Against Women In Sports
In this context, the age of the parents can negatively influenced the preferences of parents in regard to the activities in which their children are involved. More specifically, older parents are less likely to allow the
2 Pages(500 words)Term Paper
Business Plan
nd equipment both as a hobby and occasionally provides upon request any required sports merchandise to fellow sports participants and fans at the institution’s name (university) and interested external clientele. He is familiar with the city’s community sports taste and
9 Pages(2250 words)Term Paper
Industry paper
Some of the attributes include: sweat absorbent, to ensure that one is comfortable enough in the duration of their game or sports activity. Flexibility of the product, this allows the player to make easy and fluid movements during their games. Finally, customers
4 Pages(1000 words)Term Paper
Sports for social change initiative
The study will give an in-depth analysis on: examples of sporting activities offered, examine their effectiveness and help create awareness. There has been a significant improvement in the
8 Pages(2000 words)Term Paper
Let us find you another Term Paper on topic Revenues in sports industry for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us