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Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese smartphone company) in A specific country - Essay Example

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The company focuses on changing the hardware rather than the software of smart phones (Olson, 2013). Hence it is having a successful business performance…
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Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese smartphone company) in A specific country
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"Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese smartphone company) in A specific country"

Download file to see previous pages These strategies particularly associate with the goods and services delivery in to a foreign country. It facilitates an organization to increase its market share while building an international brand reputation. Moreover, it helps in long term growth and organizational sustenance. Following are the most important market entry strategies which are discussed in this proposal (Schermerhorn, 2011):
The company should pursue the wholly owned subsidies market entry strategy particularly for Singapore. This is justified on the basis of research and analysis, for instance, Singapore acts as the regional headquarter of Xiaomi whereas the management is now considering opening a regional distribution center, customer support center, retail outlet and a corporate office (Yu, 2014). Hence the proposed market entry strategy will actually facilitate the organization in achieving the company’s strategic goals.
Research indicates that Xiaomi is now recognized as the fastest growing smart phone market in the China (Olson, 2013).. On the basis of its increasing market share and customer services in the homeland the company has decided to enter in to the global market. This will eventually help the organization in improving its profit margins while also gaining a significant global image in the smart phone industry. Xiaomi has a strong corporate management whereas the global expansion project is handed over to the former Google employee, Hugo Barra (Yu, 2014). Following recommendations are made for Xiaomi’s market entry into Singapore while considering its strategic position, customer attractiveness etc.
2. Subsequently the organization would have to develop a comprehensive market entry strategy which must be consistent with its business approach, corporate values and the smart phone’s feature preferences of the regional customers.
3. Since the company is aiming to establish a distribution centre in Singapore therefore it would have to consider ...Download file to see next pagesRead More
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