We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese smartphone company) in A specific country - Essay Example

Comments (0) Cite this document
The company focuses on changing the hardware rather than the software of smart phones (Olson, 2013). Hence it is having a successful business performance…
Download full paper
Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese smartphone company) in A specific country
Read TextPreview

Extract of sample
"Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese smartphone company) in A specific country"

Download file to see previous pages These strategies particularly associate with the goods and services delivery in to a foreign country. It facilitates an organization to increase its market share while building an international brand reputation. Moreover, it helps in long term growth and organizational sustenance. Following are the most important market entry strategies which are discussed in this proposal (Schermerhorn, 2011):
The company should pursue the wholly owned subsidies market entry strategy particularly for Singapore. This is justified on the basis of research and analysis, for instance, Singapore acts as the regional headquarter of Xiaomi whereas the management is now considering opening a regional distribution center, customer support center, retail outlet and a corporate office (Yu, 2014). Hence the proposed market entry strategy will actually facilitate the organization in achieving the company’s strategic goals.
Research indicates that Xiaomi is now recognized as the fastest growing smart phone market in the China (Olson, 2013).. On the basis of its increasing market share and customer services in the homeland the company has decided to enter in to the global market. This will eventually help the organization in improving its profit margins while also gaining a significant global image in the smart phone industry. Xiaomi has a strong corporate management whereas the global expansion project is handed over to the former Google employee, Hugo Barra (Yu, 2014). Following recommendations are made for Xiaomi’s market entry into Singapore while considering its strategic position, customer attractiveness etc.
2. Subsequently the organization would have to develop a comprehensive market entry strategy which must be consistent with its business approach, corporate values and the smart phone’s feature preferences of the regional customers.
3. Since the company is aiming to establish a distribution centre in Singapore therefore it would have to consider ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese Essay”, n.d.)
Retrieved from https://studentshare.org/macro-microeconomics/1635097-produce-a-market-entry-proposal-of-of-xiaomi-a-fast-growing-chinese-smartphone-company-in-a-specific-country
(Produce a Market Entry Proposal of of Xiaomi (a Fast Growing Chinese Essay)
“Produce a Market Entry Proposal of of Xiaomi (a Fast Growing Chinese Essay”, n.d. https://studentshare.org/macro-microeconomics/1635097-produce-a-market-entry-proposal-of-of-xiaomi-a-fast-growing-chinese-smartphone-company-in-a-specific-country.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Feasibility Study for Salfordias Entry to Chinese Construction Market
This paper will undertake to identify important culture distinctions between China and United Kingdom with focus on work and business in the construction industry. Knowledge about the differences in culture and tradition will provide insightful gains for any firm that wishes to venture in a given territory or country such as China.
26 Pages(6500 words)Essay
Human Resource Management
This essay discusses that human resource management deals with the management of people resources within the organization. Successful human resource management entails linking the personal policies and strategies to the overall corporate objective. The corporate culture and management style will determine the achievement of organizational goals.
6 Pages(1500 words)Essay
Market Entry of Automobile Company
As the report declares current trends in the international motorcycle market are showing impressive developments in increasing consumer demands for two-wheelers. In short, motorcycle market is here to stay boosted for some time. Starting with a developed economy of that of the United States, the US market for motorcycles is worth ₴14.6 billion. 
8 Pages(2000 words)Essay
Select a chinese domestic brand of your choice and design a marketing strategy for entry into a foreign market
According to Mintzberg’s phenomenological approach he defines strategy as a “plan, ploy, pattern, position and perspective” (Prevos, 2005, p.2). This definition define strategic planning phenomenon completely and helps to understand its importance in marketing.
20 Pages(5000 words)Essay
Develop a well supported suggestion for an international market entry strategy for a company (MNE) of your choice. Support the a
It is a multinational general and grocery merchandise retailer founded in 1919 by Jack Cohen. Tesco is the largest retailer in UK with 30% of total market share and the third largest in the world. As on 2012, the total revenue of the company was ?64.539 billion.
6 Pages(1500 words)Essay
Market Entry Proposal of Xiaomi in a country you choose
This paper takes the initiative to analyze available opportunities for Xiaomi in the UK market as well as the best available entry strategies into the same market. Xiaomi launched the first Smartphone product in
8 Pages(2000 words)Essay
Market Entry Proposal 4
According to the paper Xiaomi Inc is a Chinese company that was founded in the year 2010 and is headquartered in Beijing. It is a privately owned company that is specialised in producing smartphones, software applications and consumer electronics. It has been witnessed that the economy in Brazil had certain changes in the past few years.
11 Pages(2750 words)Essay
The economy of a specific developing country
China has continued to dominate the world, despite its huge population of 1.3 billion and the low birthrate. However, despite the fact that the country has experienced rapid economic growth, it still struggles with poverty (Naughton 3). In
3 Pages(750 words)Essay
Market Entry Strategies for a Fast Food Company
It is critical for businesses to develop strategies of which products are needed in the market and how to develop these markets. Similarly, it is essential for companies to determine strategies for analyzing the geographical markets that would be worth pursuing and how best to enter these markets.
21 Pages(5250 words)Essay
Let us find you another Essay on topic Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese smartphone company) in A specific country for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us